Every town in America has been impacted by the Taylor Swift economic effect.

• The economic impact of Taylor Swift's Eras tour has been assessed through national retail sales, global inflation, and local economic growth in the cities where concerts took place.
• It makes sense for small businesses to attempt to obtain a portion of the Taylor action, despite the difficulty of obtaining quantifiable data.
• Entrepreneurs across the U.S. have already started making business plans to coincide with a new album drop by Taylor Swift, despite being careful about trademarked items and terms associated with the singer.

In Middletown, Ohio, a line of fans wound around the Skateway's parking lot on Presidents Day. Traffic congested on the main street in front. A pizza truck arrived in the already packed lot to deliver pizzas. A group of young girls proudly displayed Taylor Swift-themed bracelets and sang "Shake It Off."

The Eras Tour vibe was present, but the singer was absent.

Despite the fact that it didn't matter to the crowds of people who attended and the rink owners, over 300 skaters and some parents filled the small rink during the two-and-a-half hour "Swiftie Skate."

The popularity of the event has prompted the rink owners to plan a repeat soon.

Ginny Kidd, Skateway spokesperson, stated that Taylor Swift's music is the most requested at the rink, and the skate session was enhanced with Swift-themed accessories, drinks, and the top fan being crowned.

"It was one of our most successful events," Kidd said.

Ryan Herzog, an economics professor at Gonzaga University, argues that despite the difficulty of quantifying economic data, it makes sense for small businesses like Skateway to attempt to profit from the Taylor action.

Small businesses can benefit from playing Taylor Swift music in their rinks, even if it doesn't show up in economic data, according to Herzog.

Paul Krugman, a Nobel Prize-winning economist and Op-ed columnist for The New York Times, created a set of economic principles linked to Taylor Swift's achievements.

The singer is a global economic phenomenon, even at the micro level, according to Herzog, who named her to the inaugural CNBC Changemakers list, which highlights women bringing innovation to the business world and global economy.

A variety of events that do not feature Taylor Swift's appearance include library events, bar crawls, cruises, painting parties, dance parties, and more.

In San Diego's trendy Gaslamp Quarter, Lumi by Akira Back's restaurant management decided to host a Taylor Swift Brunch on the same August weekend the singer was scheduled in Los Angeles.

Katie Bosworth, director of marketing for RMD Group, stated that within a few hours, they had sold out the day for Lumi.

The restaurant honored Taylor Swift's favorite number with $13 mimosas on the rethemed menu, which also included cocktails named after her cats. The singer's remixed music played as guests swapped bracelets during the event. The restaurant added another Swift brunch the following weekend and plans a listening party for her new album release in April.

The brunch drew 140 people and had a waiting list, just like the response to Swift's concert, which drew over 100,000 people to San Diego. The economic impact was evident in the brunch-goers who then went shopping at the artisan market in the Gaslamp District.

Bosworth stated that cross-pollinating business is a great way to engage with potential new customers. The restaurant used the experience to attract regulars, but it brought mainly Swift fans who had never been to the restaurant.

The Swift microeconomy is widespread and spans different age groups.

Katie Lovell, the private events manager for the Palace and Rex Theatres in Manchester, New Hampshire, aimed to attract younger customers to the local landmark through a dance party. She believed that a Taylor Swift event would be successful.

On December 30, two Swift dance parties were held at the theater, and both events sold out quickly. Tickets cost $20 for children under 12 and $25 for adults. Lovell, a Swiftie herself, organized the event and created a playlist, video content, signature drinks, a bracelet station, a face glitter station, a photo booth, Swift cardboard cuts, and more for the attendees.

Lovell stated that the event was enjoyable and had a positive impact, as she observed the economic impact created by the 600 attendees beyond the theater.

According to Lovell, people went out to eat and shop downtown. He stated that many of those who attended were first-time visitors to the Rex Theater and downtown Manchester. The event was a huge success and another one will be held on March 23.

Marketers are cautious to avoid trademark violations when promoting Taylor Swift items, such as Swifties.

Rebecca Landry, a travel agent in Frisco, Texas, organized a Taylor Swift-themed cruise for her 18-year-old daughter's wish. The cruise, dubbed the Summer Era Cruise, included a midnight pajama party, Taylor trivia, bingo, and karaoke. Landry aimed to cater to small-town Swifties in the Plains who couldn't make it to Miami, where some larger lines have Swift-themed cruises. However, she made it clear that the event was not affiliated with the singer.

Why the Swift microeconomy is good for Taylor, too

According to Brittany Hodak, a celebrity branding expert and author of "Superfan," these small venues likely do not need to be concerned about receiving legal notifications from Taylor Swift's attorneys.

Hodak stated that her team is smart enough to understand that whenever she sends any letter, it will be covered. Therefore, their strategy in protecting themselves is not to allow teenage fans in Montana to throw a skating rink party but to prevent larger organizations and business models from making millions by creating confusion in the marketplace, by making fans believe there is an affiliation or support from Taylor for things that don't exist.

The economic impact and branding benefits of these small-town celebrations are significant in Swift.

Hodak stated that one of the most powerful things she has done is create a community that her fans want to be a part of in any way they can. However, since she is only one person, she can only be in one city at one time. For superfans who can't be where she is that night, there is still a desire to come together communally to celebrate and take joy. This joy has created its own "Swift micro-economy" that may fly under the Federal Reserve's radar, but not the radar of the local craft shop or dance studio.

Hodak, who worked with Swift early in her career, stated that she has managed to establish an economy centered on individuals who admire and encourage her.

The singer's popularity will continue to soar with the release of the new Swift album in April, which will further benefit small businesses.

Despite Herzog's belief, the Swift economic phenomenon may persist in the future.

He may not be a hater, but he expressed the view that we have reached our peak.