Elon Musk's social platform faces criticism for hate speech as NFL announces partnership.

• CNBC reported that NFL Chief Media and Business Officer Brian Rolapp stated that the league is still using X, which was previously Twitter.
• Disney and Apple have halted advertising on X due to concerns over hate speech on the platform.
• Last year, Elon Musk purchased the social media platform, and now he has endorsed an antisemitic tweet.

The National Football League is remaining with Twitter, despite Elon Musk's site facing an advertiser boycott due to hate speech and antisemitism on the platform.

"Brian Rolapp, the NFL's media and business chief, stated that X is in a challenging business due to the content moderation they must manage, but they continue to collaborate with them because their fans are avid supporters," according to CNBC's Julia Boorstin.

The league did not provide further comment on the matter.

Since 2013, the NFL has partnered with the platform to provide exclusive content to fans.

The platform has been embroiled in several controversies since Musk assumed control last fall, particularly concerning X's approach to regulating harmful content.

The latest wave of pushback has led companies like Apple and Disney to halt their advertising on the platform.

Earlier this month, CNBC reported that last week, Musk agreed with a post on the platform stating that "Jewish communities" were pushing "hatred against whites." Despite this, Musk has denied any accusations of antisemitism.

MediaMatters.org reported instances of Apple, Bravo, and Oracle ads appearing next to antisemitic content on Musk's platform. X sued Media Matters on Monday over the report, coinciding with an investigation launched by Texas Attorney General Ken Paxton into the watchdog site for possible fraudulent activity.

Over two dozen House Democrats accused X of profiting from violent Hamas-related content on Tuesday and demanded CEO Linda Yaccarino to explain how the company plans to curb the harmful content on the platform. On October 7, Hamas, a Palestinian militant group, carried out a terrorist attack in Israel, resulting in the deaths of over 1,000 people and the capture of more than 200 hostages.

Disclosure: NBCUniversal is the parent company of Bravo and CNBC.

–CNBC’s Julia Boorstin contributed to this article.