Despite being the NFL's current dynasty, the Kansas City Chiefs are worth less than teams that regularly miss the playoffs.

• Although the Kansas City Chiefs are the NFL's reigning champions, they rank 18th in the league in terms of value at $6.07 billion.
• Despite having the longest active playoff droughts, the Jets and Broncos are more valuable than the Chiefs in the NFL.
• The NFL's revenue sharing system ensures that playoff berths do not result in the revenue increase that one might expect.

The NFL team that has won three of the last five Super Bowls is worth less than the teams with the two longest playoff droughts in the league.

According to CNBC's Official 2024 NFL Team Valuations, the Kansas City Chiefs, despite being the NFL's current dynasty, rank only 18th in the league with a value of $6.07 billion.

The franchise falls below the $7.35 billion New York Jets and a few slots behind the $6.2 billion Denver Broncos, who have not made the playoffs since 2010 and 2015, respectively, and have a losing record against the Chiefs since 2019.

Although making the playoffs and dominating them can bring significant value-driving revenue to a team, it may not be as much as anticipated.

The NFL generates a significant portion of its revenue from media rights fees, with each team earning an average of over $350 million in 2023, accounting for more than half of their annual revenue, according to CNBC's analysis. The Kansas City Chiefs, for example, made $590 million in revenue last season.

While the league receives most of the revenue from postseason ticket sales, the home team only receives a stipend. The Chiefs, who have hosted playoff games 10 times in the last five years, do not benefit much from ticket sales. In contrast, NBA and NHL teams receive a larger share of playoff ticket revenue.

The ownership and operation of stadiums can generate significant revenue for NFL teams. The Dallas Cowboys' owner, Jerry Jones, has established a model for earning substantial profits through sponsorship deals and non-football events at AT&T Stadium, which he owns and operates.

The Chiefs are unable to utilize a specific playbook, as they are a tenant of Arrowhead Stadium and pay rent to the Jackson County Sports Complex Authority. As a result, they cannot generate non-football revenue like the Cowboys and the Los Angeles Rams do.

Unlike newer stadiums such as the Las Vegas Raiders' Allegiant Stadium and Los Angeles Rams' SoFi Stadium, Arrowhead Stadium, which is over 50 years old, does not have as many sponsorship and advertising opportunities.

Earlier this year, Jackson County voters rejected the proposed sales tax extension that would have been used to finance the renovation of Arrowhead Stadium, which was planned by the chiefs ownership.

The Jackson County Sports Complex Authority's leasing agreement with the team will expire in 2031, and the chiefs leaders have set a deadline of 2024 to determine their next course of action.

A team's finances can still benefit from postseason appearances and success, although it may not necessarily occur during the year of the playoff run.

The Chiefs' average ticket cost for a game in the 2023 season was $131.81, which is higher than the league average of $120.94, as per Statista.

Sponsors are more likely to be attracted to perennial playoff teams because they can almost guarantee an increase in attendance by thousands of people each year.

On Thursday, the Ravens were defeated by the Chiefs in the first NFL game of the season, with a final score of 27-20.