Delta ends partnership with Lyft and links loyalty program to Uber.

Delta ends partnership with Lyft and links loyalty program to Uber.
Delta ends partnership with Lyft and links loyalty program to Uber.
  • Uber rides will earn Delta Air Lines' SkyMiles members miles starting this spring.
  • The airline is ending its eight-year partnership with Lyft under the new deal.
  • American Express, Delta's credit card partner, provides Uber credits with certain cards.

The airline announced Tuesday that it will link its lucrative SkyMiles loyalty program to this spring, ending its eight-year partnership with a smaller ride-hailing rival.

Delta SkyMiles members can earn miles for Uber rides and Uber Eats orders. For airport rides, members earn one mile per dollar spent, two miles for premium rides, and three miles for Reserve trips. For Uber Eats orders over $40, members earn one mile per dollar spent.

Uber CEO Dara Khosrowshahi stated in a news release that with a growing number of travelers using the skies, the company is committed to ensuring a smooth, affordable, and stress-free airport travel experience for its customers.

Delta and other airlines have expanded their partnerships for earning and using frequent flyer miles, which are part of loyalty programs that have generated billions of dollars for carriers. Some of Delta's partners include American Express, Marriott, and Hilton.

Delta customers can earn miles by linking their Lyft accounts until April 7, a spokesperson stated.

"Delta and Lyft will communicate directly with customers who have linked accounts about the transition in the coming days. The partnership with Lyft has been beneficial to loyal customers who have collectively earned billions of miles."

Lyft didn't immediately comment on Delta's loyalty-program change.

Delta's credit card partner offers some cardholders credits to use with Uber for rides and food delivery, but the carrier did not disclose the reason for switching ride-hailing partners.

Delta, reporting quarterly earnings on Friday, announced at an investor day in November that it expects to receive approximately $7 billion in 2024 from its AmEx partnership and has set a long-term target of $10 billion in annual earnings.

As of the end of the third quarter, Lyft had 24.4 million active riders and customers booked over 216 million rides on the platform in the three months ended Sept. 30, a record and a 16% increase from the previous year.

At the end of September, Uber had 161 million monthly active users on its ride-hailing and food delivery platforms, and its customers completed more than 2.8 billion rides, including delivery, freight, ride-shares, and private rides, in the third quarter, representing a 17% increase from the previous year.

Uber introduced a shuttle service from Manhattan to New York's LaGuardia Airport last year.

At the CES tech show in Las Vegas, Delta and Uber announced a new partnership. Additionally, Delta announced that it would launch an AI-powered "assistant" in its app and make upgrades to its in-flight entertainment systems.

by Leslie Josephs

Business News