Comcast introduces prepaid and month-to-month options for internet and phone services.

• NOW is a new prepaid and month-to-month internet and phone plan program being launched by Comcast.
• The packages are priced between $20 and $45 per month, with the goal of being affordable.
• Comcast's Internet Essentials program has been supplemented by the NOW program.

The company announced on Wednesday the launch of a low-cost internet and phone plan program called NOW, which offers prepaid and month-to-month options.

Comcast's new plan provides flexibility for customers to easily opt-in or cancel at any time using Xfinity and unlimited 5G, making it a more affordable option compared to fixed wireless alternatives.

The program includes four different offerings:

• Customers can select between 100 Mbps or 200 Mbps internet plans for $30 or $45 per month, respectively, with unlimited data included.
• Unlimited data for talking and texting is available on NOW Mobile for $25 per line.
• Xfinity internet customers can enjoy on-demand and live streaming from over 40 networks for $20 per month with NOW TV.
• Xfinity offers unlimited access to its hotspots for $20 for 30 days with NOW WiFi Pass.

"NOW is a new product that has been developed from scratch to be simple and easy to use, allowing consumers to have Internet, mobile, or TV on their own terms without compromising on quality."

Comcast's NOW program is a new addition to their existing low-income internet option, Internet Essentials, which offers 50 Mbps for $9.95 per month. The company has already tested NOW in several American cities and plans to launch a full-scale national rollout in the near future. NOW TV and NOW WiFi Pass are currently available.

Comcast has been experiencing a decline in broadband growth over the past year, with multiple quarters reporting net losses. However, the company has stated that it plans to reverse this trend, with Watson stating on an October company earnings call that the broadband market is "pretty competitive."

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.