Chevrolet plans to maintain its dominant position in the profitable SUV market with the revamped Tahoe and Suburban models.

"Chevrolet Vice President Scott Bell stated on Tuesday during a media event in suburban Detroit that they are playing a little offense with their actions today. He emphasized that they have a response for their competitors from various segments."

According to Chevrolet, its retail market share of full-size SUVs is approximately 34.2%. When combined with its GMC sibling Yukon and Yukon XL SUVs, GM's share is 64% of the industry. This is a decrease from more than 70% when the vehicles were last fully redesigned for the 2020 model year.

General updates to vehicles include new styling, larger interior screens, improved performance, and the introduction of high-end models to increase profits.

"Bell stated to CNBC that they are crucial in their portfolio and have been so for the past four years, emphasizing their importance from a profitability standpoint."

The 2025 Tahoe and Suburban will have starting prices ranging from $60,000 to $86,000, with the Tahoe LS starting at $60,000 and the High Country starting at $83,000, while the Suburban will start at $63,000 and go up to $86,000. These prices include a mandatory $1,995 destination charge.

The full-size SUV market in the U.S. has increased to 2.7% this year from 2% in 2017, with sales totaling approximately 312,500 units through September.

Despite a model-year changeover and reduction in fleet sales, the Chevrolet Tahoe and Suburban still lead the segment with significantly lower sales this year.

The sales of Chevy SUVs, which are essentially the same vehicle but in different sizes, were down 19.3% through September compared to the previous year, totaling 102,292 units.

In 2023, the Ford Expedition, which is the closest competitor to Chevy's SUVs, sold 73,396 units. Through September of this year, sales of that vehicle have increased by 3% to over 58,000 units.