Beyoncé collaboration with Levi's teased as denim trend gains momentum.

• On Monday, Beyoncé was teased about a potential partnership with Levi Strauss in an Instagram post.
• A woman wearing a cowboy hat and riding a horse is featured in a post with the caption "A New Chapter."
• Despite missing Wall Street's sales expectations in the second quarter, Levi's leadership remains optimistic about the future of denim.

On Monday, Beyoncé summoned the Beyhive after teasing a potential collaboration in an Instagram post.

The stock price of the brand momentarily increased after the announcement before settling at a 1% gain on Monday.

The post featured an image of a woman wearing a cowboy hat and riding a horse with the caption "A New Chapter," which alluded to Beyoncé's latest album, "Cowboy Carter." Levi's also tagged Beyoncé's account in the post, generating excitement among her fanbase, the Beyhive.

Earlier this year, Beyoncé released a country album that includes a track titled "LEVII'S JEANS."

Recently, denim has been gaining popularity, with brands like Levi's and Wrangler highlighting its role in revitalizing sales.

Despite missing Wall Street's sales expectations in the second quarter, Levi's CEO Michelle Gass stated that the demand for denim remains strong, particularly in clothing items other than pants.

CNBC did not receive an immediate response from Levi's representatives regarding a possible collaboration with Beyoncé.