According to John Malone of Liberty Media, streaming bundles could take on this form.

• In an interview with CNBC's David Faber, Liberty Media chairman and "cable cowboy" John Malone discussed the current state of streaming.
• He proposed streaming package combinations, including Disney+ with Warner Bros. Discovery's Max.
• Legacy media is facing increased pressure from Big Tech's competition in the sports programming industry, as stated by Malone.

Hulu initially offered an on-demand viewing experience with a growing library of movies and TV shows, providing an alternative to the traditional cable package.

Consumers are increasingly ditching cable TV in favor of streaming services, resulting in a disjointed and perplexing viewing experience, potentially driving demand for streaming packages.

If one were to focus on a specific demographic, it is possible that a combination of Disney+ and Max could be effective. Additionally, sports-related or targeted bundles may also be considered.

The "cable cowboy," Malone, is a member of the Warner Bros. Discovery board and has discussed the potential of streaming bundles in the past. However, with media companies currently striving for profitability with their direct-to-consumer services, the idea has gained more importance recently.

Malone pointed out that streaming sports is a crucial element. Platforms like YouTube TV, Peacock, and Amazon Prime have secured the rights to broadcast major sports, such as NFL Football. However, exclusive deals limit access to certain games for those who do not subscribe to the specific streaming service.

In 2021, Amazon secured exclusive rights to NFL's "Thursday Night Football" for $1 billion annually until 2033. Last year, YouTube TV secured rights for NFL Sunday Ticket for $2 billion annually. If you don't subscribe to one or both of these services, you may miss out on streaming games under these exclusive deals.

Network neutrality is creating a situation where Big Tech companies, such as Amazon, are able to buy sports content at a higher price than traditional networks, putting pressure on the broadcast industry. This is because network neutrality allows Amazon to dominate the market and force distribution companies to spend a lot of money on expanding their capacity rapidly.

Disney has announced its plans to purchase Comcast's remaining one-third stake in Hulu. Additionally, Disney will launch a combined app that will offer Disney+ and Hulu content next month. Disney already provides a three-way bundle plan that includes Hulu, Disney+, and ESPN+, which Disney owns.

According to Disney CEO Bob Iger, the company plans to launch its direct-to-consumer ESPN offering, which will provide the full channel as a streaming option, in 2025. Iger stated this during an interview with CNBC's Julia Boorstin on Wednesday, expressing his confidence in the move.

Disney's agreement with Charter Communications included ad-supported Disney+ and ESPN+ plans in some Spectrum offerings, and Malone discussed the possibility of more cable-streaming bundles.

Malone, a former Charter board member, stated to CNBC that the streaming version with ads will be included in the cable bundle. He argued that it would be more beneficial for consumers to purchase the streaming service as part of a bundle rather than paying for it separately. He emphasized that the two services are closely related and should be offered together.

Neither Warner Bros. Discovery nor Disney responded to CNBC's request for comment.

Disclosure: NBCUniversal is the parent company of CNBC.