Abercrombie & Fitch's Transformation from Failing Mall Brand to Successful Wall Street Investment

After years of revamping its product assortment, overhauling its supply chain, and rebranding as an inclusive retailer, the dying mall brand has become a Wall Street darling.

The apparel company's shares have experienced growth over the past year due to its consistent sales growth and profits that exceeded Wall Street's expectations.

Abercrombie's success in retail was led by CEO Fran Horowitz, but the turnaround took years and was not an immediate achievement.

In the past seven years, Horowitz transformed Abercrombie's product selection and shifted the company away from its previous focus on bold branding and sexual allure.

She revamped the retailer's store layout by shutting down numerous outlets and updating the stores' appearance to be more contemporary, welcoming, and aligned with the target customer.

After being criticized for racism, toxicity, and exclusivity, Abercrombie rebranded itself as a more inclusive retailer.

For more information on Abercrombie's resurgence and what lies ahead for the retailer following a year of remarkable expansion, watch the video above.