A trademark dispute has arisen regarding Tiger Woods' new logo.
- Tigeraire, a company that produces cooling products for athletes, claimed that Sun Day Red and Tiger Woods have "illegally copied" Tigeraire's design and used it in their own branding.
- The trademark application for Woods' new logo will be halted due to the dispute.
- Sun Day Red honors the tradition of Woods wearing red on Sundays and features a logo commemorating his 15 major championships.
The trademark dispute for Tiger Woods' new logo for his Sun Day Red golf apparel line is ongoing.
Tigeraire, a company that produces cooling products for athletes, has filed a notice of opposition with the U.S. Patent and Trademark Office, claiming that Sun Day Red and Tiger Woods have "illegally appropriated" Tigeraire's design into their own branding.
The court filing states that SDR, TaylorMade, and Tiger Woods' actions, which ignore Tigeraire's long-standing protected mark, brand, and identity, violate federal and state intellectual property law, and create consumer confusion, should result in the denial of SDR's application.
TaylorMade Golf, the company behind Sun Day Red, stated to CNBC that they have complete confidence in the securitization of their trademarks.
In May, Nike launched Sun Day Red, marking the end of its 27-year partnership with Woods.
The logo of the brand is a tribute to the 15 majors won by Woods, who always wears red on Sundays.
""Our products have been extremely well received in the North American marketplace," said David Abeles, CEO of TaylorMade."
A spokesman for Tiger Woods declined to comment on the matter.
The Red team will have 40 days to respond to the notice in the Sun Day Woods.
Josh Gerben, a trademark attorney, tells CNBC that the opposition proceeding will stop Woods' trademark application for his new logo, but it won't affect future production of the line.
Gerben stated that they are now likely to negotiate with Tiger and TaylorMade to find a possible resolution.
He expects the case to settle before it gets close to a trial.
"The portable fan company can secure a seat at the negotiating table by filing an opposition, as it is a requirement for Tiger and TaylorMade to register their trademark."
Business News
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