A resurgence can be achieved through new technology and football, according to BetMGM's wager.

• After losing market share in sports betting and online casino games, BetMGM is attempting to regain its position.
• The digital wallet allows people to take home what they win in Nevada, while banking on technology like modeling and predictive AI features.
• The number of first-time depositors in Las Vegas has increased by 125% during the current NFL season, as revealed by CEO Adam Greenblatt to CNBC.

In an attempt to reclaim its position in the gaming industry, As is leveraging its success in NFL betting and the appeal of cutting-edge technology.

Despite being the third largest U.S. sportsbook by market share, the company has recently lost ground in both sports gambling and igaming, where it once held the number one position.

Adam Greenblatt, CEO, revealed to CNBC on Tuesday at the Global Gaming Expo in Las Vegas that he is relying on new technology to attract customers.

The company's integration of Angstrom, which utilizes modeling and predictive AI for data analytics, risk, and pricing, was cited by him. During the spring baseball season, BetMGM attributed the new technology to a 209% increase in MLB home run betting compared to the previous year.

This football season, BetMGM's single, digital wallet for betting in Nevada is already boosting results, as customers can take home their winnings in the same app, reducing friction.

According to Greenblatt, there has been a 125% increase in first-time depositors in Vegas for the NFL season to date. Additionally, more than 50% of those who signed up for the first time with BetMGM in Nevada are playing when they return to their home states.

Despite dropping from first to third place in the profitable igaming industry, where profit margins are higher and the total addressable market is larger, BetMGM's CEO remains confident in his winning strategy.

He stated that our players are returning more engaged than before on a week-to-week basis.