Tiger Woods announces partnership with TaylorMade for apparel and footwear after leaving Nike.

• Tiger Woods and TaylorMade have signed an apparel deal.
• The deal comes after Woods walked away from a 27-year partnership with Nike.
• TaylorMade is already the equipment provider for Woods, who uses their driver, fairway woods, irons, and wedges on the golf course.

Tiger Woods and TaylorMade have announced their partnership to create a new apparel and footwear performance and lifestyle brand.

Tiger expressed that he wanted a brand he could be proud of as he goes through a significant transition in life, and Sun Day Red will be available online starting in May, initially only online.

The brand "Sun Day Red" is named after Woods' tradition of wearing red on Sundays, while the tiger logo in the logo represents the 15 majors he has worn throughout his career.

On Monday night, during a press event in Pacific Palisades, California, ahead of the PGA Tour's Genesis Invitational, which he hosts, TaylorMade and Woods made an announcement.

Woods appeared in a cashmere sweater from the new brand, stating, "It's the right time."

Since 2017, Woods has been using TaylorMade equipment, including their driver, fairway woods, irons, and wedges.

TaylorMade CEO David Abeles stated that Woods had been an inspiration for his team, particularly in terms of his discipline and meticulous approach to product design. As a result, the company has established a new brand with its own headquarters and staff dedicated solely to its development.

Abeles stated that his brand is not influenced by TaylorMade and is entirely independent from the company.

Last month, Woods ended his 27-year partnership with Nike, as announced by his agent, Mark Steinberg, to CNBC.

The once-celebrated golfer's brand exposure has decreased since his 2021 car crash, which resulted in multiple leg injuries. Despite his 15 major wins, Woods' recent appearances at golf tournaments have been infrequent, and his play has been inconsistent.

Despite the deal, TaylorMade remains a major winner, as Woods' legacy continues to inspire and draw large crowds, according to experts.

Eric Smallwood, president of Apex Marketing Group, compared Michael Jordan to the success of Air Jordans, stating, "Michael Jordan is still Michael Jordan, and Air Jordans still do very well."

Over the course of his career, Apex has monitored Woods' brand exposure. Smallwood stated that the golfer's TaylorMade agreement would significantly boost its brand.

TaylorMade could benefit from a broadcast deal on ESPN with the new indoor, tech-focused golf league TGL, which is expected to launch next year and feature less frequent appearances of Woods.

There have been rumors about a partnership between Woods and TaylorMade for quite some time now. In March, TaylorMade established a new LLC called TaylorMade Lifestyle Ventures. Later in June, the company filed trademarks for various logos, including SUNDAY RED, a logo for SUN DAY RED, a tiger logo, and a tiger logo with the letters S, D, R.

It's likely that TaylorMade filed the LLC to give Woods equity in the new company, as stated by Gerben to CNBC.