Spirit Airlines is aiming to elevate its in-flight experience with the addition of snacks, Wi-Fi, and checked bags.

Spirit Airlines is aiming to elevate its in-flight experience with the addition of snacks, Wi-Fi, and checked bags.
Spirit Airlines is aiming to elevate its in-flight experience with the addition of snacks, Wi-Fi, and checked bags.
  • Next month, Spirit Airlines is introducing new classes of service, including discount fares and fees for add-ons like cabin baggage.
  • The airline intends to offer a range of services, including Wi-Fi, cabin baggage, snacks, and drinks, to its premium class passengers.
  • To boost revenue and remain competitive against larger rivals such as United, the struggling airline is making efforts.

Free Wi-Fi? Free checked bag? Free snacks? On ?

The airline, known for budget travel in the US, announced on Tuesday that it will offer packages for its most expensive tickets, including perks previously sold separately. This move aims to boost revenue as the company faces challenges such as a blocked takeover, engine recalls, an oversaturated domestic market, and larger competitors who have catered to both premium and cost-conscious travelers.

Starting late next month, Spirit will offer four categories of service:

  • "Go Big" Tickets will offer a spacious seat in the front of Airbus planes, along with free Wi-Fi, a checked bag, one piece of cabin luggage, and unlimited snacks and drinks, including alcoholic beverages, as CEO Ted Christie announced on CNBC.
  • The "Go Comfy" package provides travelers with a standard legroom seat, a blocked middle seat for extra space, earlier boarding, one snack, one nonalcoholic beverage, checked baggage, and a carry-on.
  • Either a checked bag or a carry-on is included in "Go Savvy" fares.
  • Essentially, Spirit's original product is "Go," which includes a seat, checked bags, cabin luggage, seat selection, Wi-Fi, and snacks.

On Aug. 16, the options will be available for booking, and all four will be available on flights starting Aug. 27.

Spirit is competing with larger airlines that cater to cost-conscious travelers with their basic products but also offer premium options such as extra legroom and first class.

"Christie stated in an interview that they had previously ceded other markets to other airlines, but now they are competing for people who want a premium feel and are willing to pay for it."

Earlier this month, Spirit Airlines predicted a larger loss than anticipated due to lower-than-forecasted nonticket revenue, which includes fees. The airline also informed pilots of potential furloughs in the near future.

In addition to Spirit, other airlines are also under pressure to increase revenue and are considering offering premium seats with more legroom. Last week, United Airlines announced that it plans to ditch open seating and offer blocked middle seats at the front of the plane for a higher price. In March, Delta Airlines announced a similar move, stating that it would start offering blocked middle seats at the front of the plane for a higher price.

by Leslie Josephs

Business News