In Scotland, Taylor Swift's Eras Tour triggers earthquake readings, resulting in an estimated $98 million economic boost.

In Scotland, Taylor Swift's Eras Tour triggers earthquake readings, resulting in an estimated $98 million economic boost.
In Scotland, Taylor Swift's Eras Tour triggers earthquake readings, resulting in an estimated $98 million economic boost.
  • Nearly four miles from the show venue, earthquake readings were triggered by Taylor Swift's three nights of sold-out concerts in Edinburgh, according to the British Geological Survey.
  • The U.K. economy is expected to experience a significant financial boost with the addition of £1 billion from Swift's Eras Tour.
  • The city of Edinburgh's economy benefited from an estimated $98 million due to Swift's shows, as stated by its local council.

Nearly four miles from the show venue, earthquake readings were triggered by Taylor Swift's three nights of sold-out concerts in Edinburgh, U.K., according to the British Geological Survey, the country's national earthquake monitoring agency.

The financial impact of Swift's Eras Tour on the British economy is predicted to be substantial, with an estimated £1 billion ($1.27 billion) in economic growth, according to research from U.K. bank Barclays.

Over the concert weekend, the American megastar entertained glitter-clad fans for three and a half hours each night at Murrayfield Stadium in Edinburgh, resulting in record-breaking attendance.

"According to BGS's report, the peak of the activity, which was generated by fans dancing to the music, occurred during '…Ready For It?' and reached 160 beats per minute (bpm). At this time, the crowd was transmitting approximately 80 kW of power, equivalent to around 6000 car batteries."

The BGS employed sophisticated scientific equipment capable of detecting minute seismic activity from great distances, but the stadium's vibrations were unlikely to have been felt by anyone other than those in the immediate vicinity, according to the agency.

Despite Scotland's chilly temperatures and occasional rain, fans were still able to dance to Swift's songs "Ready For It?", "Cruel Summer", and "Champagne Problems" during her concerts.

Record attendance

The concert on Sunday broke the record for the most highly-attended concert in Scottish history, with 73,000 people in attendance. Each subsequent night also broke the previous night's record, leading to a final all-time high attendance for Scotland.

On Sunday, Swift informed fans from the stage that the crowd in Edinburgh had broken the all-time stadium attendance record for Scotland.

"Welcome to Edinburgh, lass! That's the wildest way to greet you."

Local authorities and businesses were prepared for the influx of tourists during the concert weekend, as city officials were well aware of Swift's reputation for stimulating the local economy.

The city of Edinburgh established an official online platform for Taylor Swift fans and created a "Taylored Taste Trail" featuring over 40 local businesses offering Swift-themed drinks, treats, discounts, and activities to capitalize on the influx of international tourists.

The sell-out shows brought significant benefits to the city, contributing up to £77m ($98 million) to the local economy and enhancing the city's global reputation as a great place to live, work, and visit, as stated by Edinburgh City Council Leader Cammy Day in a post on the city's official government website on Wednesday.

Day added, "I'd also like to pay tribute to the exemplary behavior of the hundreds of thousands of Swifties."

The Eras Tour by Swift has already surpassed the revenue of Elton John's Farewell Yellow Brick Road Tour, which accumulated $939 million over five years, in its first eight months. The tour spans 22 countries and 152 dates over 21 months and has already broken records as the highest-grossing concert tour of all time, with a revenue of over $1 billion.

The singer-songwriter has scheduled fifteen shows in the U.K., including three in Scotland and three in Liverpool, with one in Cardiff and eight in London's Wembley Stadium, all taking place in June and August.

by Natasha Turak

Business News