Ford unveils 2025 Maverick pickup with advanced technologies and hybrid options.

• The Maverick pickup truck by Ford Motor has been redesigned, featuring enhanced technology, improved performance, and the addition of hybrid options.
• Since its launch in 2021, the Ford entry-level pickup has been a successful addition to the company's lineup.
• The price of the 2025 Maverick hybrid model has risen from approximately $20,000 to $26,295.

The Maverick pickup truck by DETROIT has been redesigned, featuring enhanced technology, improved performance, and new hybrid options.

The 2025 Ford Maverick has been updated with a revamped exterior and interior design, featuring a 13.2-inch center touchscreen, an all-wheel-drive hybrid option, and connectivity features such as a 5G modem and wireless CarPlay and Android Auto.

The Ford entry-level pickup has been a surprise hit for the company since its introduction in 2021. The company has exponentially increased sales and production of the vehicle, including a 77% uptick in vehicles built through June of this year compared to that same time period in 2023.

"John Emmert, Ford's general manager of trucks in North America, informed CNBC that the company experienced an unprecedented demand. By the halfway point of the year, Ford's sales were almost equal to their full-year sales from the previous year."

The Maverick is attracting new customers to Ford, many of whom are purchasing their first-ever new vehicle, and 80% of Maverick owners did not previously own a truck, the company stated.

The 2025 Maverick hybrid model now costs $26,295, up from its starting price of $20,000, and has gained attention for its up to 40 miles per gallon of fuel economy.

The Maverick is a good deal despite the high average price of new cars and trucks, which is around $50,000, and the significant amount of technology added to the vehicle, according to Todd Eckert, Ford truck product marketing and brand manager.

"The most affordable pickup truck in the marketplace is still our top priority," he stated. "One of our core values is finding that perfect balance."

When asked about Maverick's profitability, Ford officials remained silent, but Emmert stated that in general, the company only adds content to trucks if there is a business case.

Under CEO Jim Farley, Ford's truck business has been a priority, and he is restructuring the automaker's operations to emphasize its strengths, particularly in pickups.

The Maverick is primarily available in North America and some parts of South America. Emmert refused to discuss the possibility of expanding into Europe, but stated, "If we identify an opportunity, that could be a topic for discussion."

The Maverick Tremor is a stand-alone model that comes with a beefed-up suspension and all-wheel-drive system.

According to Eckert, the most popular Maverick model is the XLT, which currently starts at $26,420. It is predicted that this price will remain the same for the 2025 model. However, new higher-end technologies and the Tremor model are expected to increase Maverick profits for Ford.

According to Ford, the typical cost of a Maverick transaction is approximately $32,000.

The Maverick can be equipped with a 2.5-liter hybrid engine that produces an estimated 191 horsepower and 155 pounds-foot of torque or a 2.0-liter EcoBoost engine that delivers 238 horsepower and 277 pounds-foot of torque.

The 2025 Maverick can be ordered starting Aug. 1, with anticipated deliveries in late 2024. These vehicles are manufactured at Ford's Hermosillo assembly plant in Mexico.