Unity's CEO presents a vision for a 'completely transformed' company following a challenging year.

• Since joining Unity in May, CEO Matt Bromberg is overseeing his first major product launch with the gaming software company.
• On Thursday, Unity unveiled the sixth edition of its leading product, Unity Engine, which is a collection of tools that game developers utilize to create games for multiple platforms.
• The company has experienced a challenging period with a leadership change, significant layoffs, and substantial financial losses.

Matt Bromberg, who has been CEO of for five months, is currently overseeing his first major product launch as he attempts to propel the company beyond a prolonged period of difficulties.

The Unity Engine, a popular set of tools for game development, was updated to its sixth version on Friday, allowing developers to create games for multiple devices including iPhones and Android phones.

Unity 6 is focusing on stability, predictable updates, and the capacity to accommodate hundreds of players in the same virtual world simultaneously, as stated by Bromberg to CNBC. The company aims to recover from a challenging period that has involved layoffs, substantial losses, a strained relationship with customers, and a leadership change.

Bromberg stated that with the launch of Unity 6, the company is eager to reconnect with customers and emphasize its commitment to delivering what is important to them, while also highlighting the transformation into a fundamentally different company in this regard.

Bromberg, a seasoned gaming industry veteran, was appointed CEO on May 1. Prior to his new role, he spent nearly six years as COO of mobile game company Zynga, which was acquired by in 2022, and over four years at .

John Riccitiello, Bromberg's predecessor, retired last October after a pricing change caused frustration among developers. James Whitehurst, former CEO of Red Hat, served as interim CEO until Bromberg joined.

The CEO's initial challenge was reversing Riccitiello's decision to introduce the "Unity Runtime Fee."

Unity initially sold its software on a per-seat basis, with companies paying an annual fee for each user. However, in September of the previous year, the company announced that customers would have to pay a flat fee for every app or game that utilized Unity, which caused game developers to protest and consider switching to alternative game engines.

Unity Engine 6 will cost $2,200 per user per year for companies with revenue over $200,000. Negotiable pricing will be available for the largest customers. Unity will raise its prices annually on a predictable schedule.

Bromberg stated, "Our customers can construct their multi-billion dollar game business with this."

The majority of mobile games, including Monopoly Go, which has grossed an estimated $3 billion, are built using unity.

Slumping stock price, steady market share

The stock of Unity has experienced a significant decline, losing 90% of its value since its peak in November 2021, despite the company's efforts to shift its business model.

In the second quarter, Unity reported a net loss of over $125 million. The company had previously announced in January that it planned to cut about a quarter of its workforce, or roughly 1,800 jobs, in order to improve long-term profitability.

Despite facing challenges, the company has remained resilient with game developers. Morgan Stanley analysts reported in September that Unity's game engine still holds 70% of the mobile market, demonstrating the "depth of its moats" as competitors have failed to gain market share at Unity's expense.

Unity is avoiding the hype surrounding generative artificial intelligence, as game developers are often skeptical of its ability to create original content and undercut the work of other artists.

Bromberg stated that Unity will prioritize using AI-generated artwork and character designs in their games, while also utilizing AI technology behind the scenes to expedite the release process.

Bromberg has also focused on simplifying Unity's expansion into the enterprise by emphasizing the versatility of its game engine for various 3D simulations, including "digital twins," which involves creating a full digital replica of a complex process, such as a factory.

Games can incorporate a wide range of 3D elements.

"Bromberg stated that our strategy moving forward will be to focus more narrowly on the organic applications of our engine in industry, specifically in 3D visualization."

Bromberg expressed his optimism about virtual reality and augmented reality, particularly the Vision Pro headset, which is backed by Unity 6.

Unity's true power lies in its ability to create massive, fully immersive experiences within its engine, which can then be distributed on any device, regardless of its size or capabilities, including the world's poorest phone, a pair of glasses, or a headset.

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