The new iMac with M4 chip is announced by Apple and costs $1,299.

The new iMac with M4 chip is announced by Apple and costs $1,299.
The new iMac with M4 chip is announced by Apple and costs $1,299.
  • The latest M4 chip is featured in the updated iMac announced by Apple on Monday. It costs $1,299 and can be ordered before its release on Nov. 8.
  • In the June quarter, Apple's Mac sales increased by approximately 2% compared to the previous year, totaling $7 billion.

The company announced an updated iMac with the latest M4 chip on Monday. It starts at $1,299 and is available for pre-order before its release on Nov. 8.

Despite being less significant to the company than the iPhone, Apple's Mac family continues to be a substantial business segment. In the June quarter, the company reported $7 billion in Mac sales, representing a 2% increase from the previous year.

Apple's marketing the new Macs with a focus on artificial intelligence to build momentum around its new offering, which is available on all of its computers with the M1 chip and newer since 2020.

The M4 iMac is available in new colors such as green, yellow, orange, pink, and purple, in addition to silver. All four USB-C ports on the back support the fastest Thunderbolt 4 standard, allowing for faster transfer of large videos and files. The device supports up to two additional 6K displays and comes with an updated Magic Mouse and Magic Keyboard with USB-C charging, replacing the older Lightning port.

The new iMac features a 24-inch 4.5K Retina display with an optional nano-texture display that minimizes reflections and glare.

Apple may reveal additional new Macs in the near future. Apple's chief marketing officer, Greg Joswiak, announced on Twitter on Thursday that there would be a "week of announcements" to "Mac your calendars."

The M4 chip, first introduced in May in Apple's iPad Pro, has additional AI capabilities and a better graphics processor. It was manufactured using TSMC's 3-nanometer process and uses half the power as the M2, which was released in 2022.

Apple unveiled new iPhones, Apple Watches, and AirPods in September. This week's Mac announcements may be Apple's final major new hardware releases for the year.

This story is developing. Please check back for updates.

by Kif Leswing

Technology