Retailers can now incorporate 3D images into AI-generated advertisements, as permitted by Google.

• Google announced that it plans to introduce sponsored search results to its AI Overview product in the near future.
• Additionally, the company announced that it would provide advertisers with more AI-powered tools to generate visual images.
• Google recently declared that it will introduce a new search design that will emphasize AI-generated search outcomes.

Google announced that it will allow advertisers to create immersive visuals in their promotions using generative artificial intelligence, as the company continues to roll out more AI tools for brands.

Google's visual brand profile in search allows advertisers to provide richer results for queries that mention a brand or retailer, the company announced at its annual conference Google Marketing Live. Brands can also include product videos and summaries in their profiles.

Google recently declared plans to prioritize its "AI Overview" feature on its search results page, which utilizes AI to condense information. This could cause organic content and advertisements to be pushed further down the page, potentially disrupting the balance for publishers and advertisers.

On Tuesday, Google announced that ads will be displayed within the AI Overview section, and they will be relevant to both the query and the information. The ads will be labeled as "sponsored," and they will include virtual try-on options, a technology that Google introduced last year with select retailers.

Google stated in a blog post that all a merchant needs to do is provide a few high-quality images of their shoes from different angles, and their advanced AI techniques will create a 360-degree view of their footwear.

Google has not disclosed the number of sponsored spots that will be displayed for each expected AI query, nor has it been stated how the company will choose which ones to showcase. A Google spokesperson revealed that the company is currently conducting a small test in the U.S.

Google's ad business has experienced a rebound this year after a decline in 2022 and a slow pickup last year. In the second quarter, total revenue increased by 15%, marking the fastest expansion since early 2022. Executives reported last month that they observed increased customer conversions from ad clients using generative AI tools in "Performance Max."

The company announced that it is providing advertisers with more image editing tools and that Google AI will generate more visual options and "context" for their ads. For instance, Google stated that if a user searched for "short term storage" and clicked on an ad for a storage facility, Google AI could suggest a storage unit size and packing materials while providing links to the websites.

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