Oura CEO states that Apple won't launch a smart ring, citing difficulty in doing so.

• Despite speculation, Apple will not introduce a smart ring, according to the CEO of health-tech firm Oura, who spoke to CNBC.
• Samsung's smart ring launch has placed the products in the limelight, with one analyst predicting that Apple could introduce its own smart ring in 2026.
• According to Hale, Apple is not convinced about the value of having a ring and a watch together and they are not interested in undercutting the Apple Watch as a business.

Despite speculation that Apple may be considering a move into the smart ring product category, the CEO of health-tech firm Oura stated that they will not be introducing one.

Earlier this year, Samsung's smart ring was launched and gained attention, with an analyst predicting that Apple could introduce its own smart ring in 2026.

According to Tom Hale, CEO of Oura, who has been developing smart rings since the company's inception in 2013, he believes Apple will not enter the space.

According to Hale, Apple is not convinced about the value of having a ring and a watch together and they are not interested in undercutting the Apple Watch as a business.

"It's difficult to accurately monitor Samsung and our own actions while maintaining a close eye on this product category."

Through the Apple Watch and related services, Apple has placed a significant emphasis on health applications under CEO Tim Cook's leadership.

A smart ring is a wearable device with sensors that provide health, activity, and sleep information. Its lightweight design and long battery life make it ideal for daily use, even during sleep, compared to a smartwatch that may be uncomfortable and removed more often.

Hale stated that Apple is highly focused and has placed its bet on the watch, positioning it as their platform.

The Oura Ring 4, the latest in wearable technology, has been launched by Oura amidst increasing competition in the sector.