Other smartphone manufacturers may face pressure due to Apple's choice to stop selling products in Russia.
- Apple made an announcement regarding its response to Russia's invasion of Ukraine, including a number of actions, on Tuesday.
- CCS Insight Chief Analyst Ben Wood stated on CNBC Wednesday that the move "absolutely" puts pressure on Samsung's rival firms to follow.
- An opportunity exists for Chinese firms to expand further into Russia.
Analysts predict that the decision to halt sales of products in Russia will put pressure on other smartphone manufacturers to follow suit.
Apple has made the decision to remove all its products from its online Russian storefront in response to Russia's invasion of Ukraine. The company does not operate any physical Apple stores in Russia.
According to CCS Insight Chief Analyst Ben Wood, the move "absolutely" sets an example for rival firms to follow. Samsung did not respond to a CNBC request for comment.
Wood stated that Apple's making a statement is crucial, as they are taking the lead on the issue. He also mentioned that some of their competitors have substantial sales in Russia.
Apple has removed Russian state-controlled outlets RT News and Sputnik News from its App Store in countries around the world, except for Russia.
As a "big player" in the technology industry and one of the world's most valuable companies, Cupertino-headquartered tech giant is in a "strong position" to take the actions it has, according to Wood.
Last year, Apple sold approximately 32 million iPhones in Russia, accounting for about 15% of the country's smartphone market, according to Counterpoint Research.
Apple's move may prompt others to follow suit, according to Anshel Sag, principal analyst at Moor Insights and Strategy.
According to Wood, since Russia isn't a significant market for Apple, the company's actions are unlikely to have a significant impact on the company. He stated, "Their business is so big that it's very resilient. For them to lose that revenue is not going to have a catastrophic impact on the business."
Financial sanctions and currency volatility may have made it difficult for Apple to sell its products in Russia, as evidenced by the suspension of sales in Turkey when the lira collapsed.
According to Evans, the ruble's 30% decline on Tuesday has made it unclear what price they need to charge for an iPhone, and the banking sanctions make it difficult or impossible to transfer cash from sales out of the country. As a result, there are significant practical difficulties for anyone importing goods into Russia at the moment, regardless of politics.
Evans pointed out on Twitter that Apple doesn't face any issues with conducting business in China because it generates a significant portion of its revenue and manufacturing from the country.
On Tuesday, Mykhailo Fedorov, Ukraine's deputy prime minister, appealed to Apple CEO Tim Cook to complete the task of banning App Store access in Russia. On Wednesday, he implored Microsoft's Xbox and Sony's PlayStation to halt their operations in the Russian market and temporarily suspend all Russian and Belorussian accounts.
With governments imposing sanctions on Russia, companies worldwide are quickly withdrawing from the country. This presents an opportunity for Chinese firms such as Huawei and Xiaomi to expand their presence in Russia.
Wood stated that the Chinese have firmly established themselves in Russia and their trade links seem to remain active, indicating potential opportunities.
technology
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