On January 17, Samsung will unveil new phones that are powered by AI.

• On January 17, Samsung will reveal the capabilities of its latest AI-powered phones at the Unpacked event.
• It is expected that the company will reveal the Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra.
• Samsung's latest phones may be influenced by recent announcements from Qualcomm and Google.

Samsung recently declared that it will hold a news conference in San Jose, California, on January 17 to reveal its latest Galaxy phones.

Samsung is the largest smartphone competitor, with a 20% share of the global smartphone market, compared to Apple's 16%, according to Counterpoint Research. Meanwhile, Samsung has a 25% share of the U.S. phone market, behind Apple's 53%. To attract more customers, Samsung could focus on new features that aren't available on the iPhone.

Samsung announced that its upcoming devices will provide a new mobile experience through AI technology. Although the specifics are not yet clear, information from chipmakers like Qualcomm and competitors like Google may offer some insight.

Samsung typically employs Qualcomm chips in its US smartphones. The upcoming Galaxy S24, S24+, and S24 Ultra may utilize Qualcomm's Snapdragon Series 8 Gen 3 for Android phones. Samsung is often one of the first phone manufacturers to incorporate Qualcomm's newest chips.

In October, Qualcomm announced that its new Snapdragon chips would enable phones to run AI applications directly on the phone, allowing for smaller versions of apps like ChatGPT to run without an internet connection. This would allow for on-device versions of AI chatbots to keep conversations more private since queries wouldn't need to be sent to the cloud.

Qualcomm showcased how its chips could generate images based on a string of words, similar to what Google's Tensor G3 chip in the Pixel 8 Pro allows, which creates custom phone wallpapers based on a set of words selected by the user.

The Pixel 8 Pro is equipped with Google's Gemini Nano AI model, which can generate responses to text messages, transcribe audio recordings, and enhance videos and photos.

— CNBC’s Kif Leswing and Jennifer Elias contributed to this report.