Nvidia introduces gaming chips for PCs, leveraging AI capabilities from data center GPUs.

• Nvidia unveiled new chips for desktop and laptop PCs that share the same Blackwell architecture as its fastest AI processors for data centers.
• Nvidia demonstrated its commitment to gamers at CES in Las Vegas, despite its primary business now being in the enterprise.
• Nvidia declares that the RTX 50-series chips will incorporate DLSS 4, an AI-based technology that enhances gaming frame rates.

On Monday, the company unveiled new chips for desktop and laptop PCs that share the same Blackwell architecture as its fastest AI processors for servers and data centers.

GeForce RTX 50-series chips will be pre-installed in computers priced between $550 and $2,000, and laptops with these chips will begin shipping in March, the company announced.

At CES in Las Vegas, Nvidia revealed its processors, with CEO Jensen Huang giving a keynote address on Monday.

Huang held up a laptop and said, "Imagine having this incredible graphics card, Blackwell, and shrinking it to fit inside."

Nvidia, now worth over $3.5 trillion, initially gained recognition for its graphics processing units (GPUs) used in video games. Its first chip, introduced in 1999, was optimized for quickly rendering triangles and polygons for 3D games.

As a gaming company, we developed GPUs to enhance game performance, according to Justin Walker, senior director of product at Nvidia, during a press call.

Nvidia's gaming business is not as popular among Wall Street investors as it once was due to the growing interest in AI and the increasing demand for more processing power. In the October quarter, Nvidia's gaming sales accounted for less than 10% of its total revenue, compared to 88% from data center chips.

Nvidia dominates the AI GPU market for data centers, surpassing competitors.

The Consumer Electronics Show (CES) focuses on consumer products, and the newly announced chips are mainly intended for gaming.

Nvidia declares that the RTX 50-series chips will incorporate DLSS 4, an AI-powered feature that enhances gaming frame rates. Additionally, these chips will offer more detailed character faces and improved graphics, resulting in higher resolution for users.

While Nvidia's gaming revenue has grown by 15% in the latest quarter, its data center sales have doubled for six consecutive quarters, reaching $30 billion in the most recent period.

Nvidia claims that advancements in its AI division will benefit its gaming graphics cards.

Our gaming business greatly benefits from our status as an AI company, according to Walker.

Nvidia's 50-series chips utilize the Blackwell GPU architecture and core design that was first introduced in the company's AI accelerators, which were announced in March and began shipping later last year. These accelerators were designed and optimized to run neural networks used by OpenAI's ChatGPT and Gemini.

The new lineup of chips for PCs and laptops will feature a range of configurations, with the most high-end and powerful option, the RTX 5090, priced at $1,999 and boasting double the speed of its predecessor, the RTX 4090. Nvidia claims that the RTX 5090 has 92 billion transistors, compared to the B200 GPU for servers, which boasts 208 billion transistors.

Nvidia claims that the chips will be designed to enhance AI models and computer graphics, rather than simply running the latest games. Some game developers will incorporate generative AI into their characters in games such as "PUBG: Battlegrounds" due to the chips' power.

Nvidia announced that the new processors will be powerful enough to run large language models and image generation models from companies such as Mistral and Stability AI.

WATCH: Bernstein's Rasgon says investors need Nvidia exposure