More than $100 million in investment is secured by the renowned YouTube channel, Dude Perfect.

• Highmount Capital has invested between $100 million and $300 million in the popular YouTube group Dude Perfect, known for its basketball trick shots.
• The team's future plans include opening a retail store, launching a streaming platform, introducing a line of toys and games in Walmart, and even envisioning a $100 million theme park.

Dude Perfect, a well-known YouTube group famous for its basketball trick shots, has received a substantial investment of between $100 million and $300 million from Highmount Capital. This investment will enable Dude Perfect to explore new business opportunities and expand beyond the creator economy.

"Coby Cotton, a co-founder at Dude Perfect, says, "We're thrilled to attempt to materialize some of the ideas and concepts that we previously believed were only fantasies. Our main objective is to expand on the things we've been unable to achieve due to our limited capabilities until now.""

The five members of Dude Perfect are Coby Cotton, Cory Cotton, Tyler Toney, Garret Hilbert, and Cody Jones. They formed their YouTube channel in 2009 after meeting at Texas A&M University. Their videos became popular and led to television appearances, brand deals with major advertisers, and live tours.

With over 60 million subscribers and 17 billion views, the Dude Perfect YouTube channel ranks 35th on the list of most-subscribed channels, according to Social Blade data.

Dude Perfect is more than just a YouTube channel; they have a team of 25 employees and have secured various brand partnerships, including their own smoothie at Smoothie King, a line of Nerf products, and even their own board game.

"Jason Illian, co-founder of Highmount Capital, stated that the company's focus on toys, food and beverage, or any other product is all about fostering family bonding. He added, "We want to grow our business alongside theirs even faster.""

Highmount Capital intends to be a long-term financial partner with Dude Perfect and envisions the group expanding beyond online content.

The team's future plans include opening a retail store, launching a streaming platform, introducing a line of toys and games in Walmart, and even envisioning a $100 million theme park.

Cotton stated that the show will continue to be watched, while also giving families, especially those who have grown fond of Dude Perfect, the opportunity to experience and connect with what they love.

The Dude Perfect team has mastered family-friendly entertainment, which has helped them attract more advertisers on YouTube.

"Illian stated that the upcoming generation is not turning on cable TV but instead pulling out their phones and subscribing, following, and listening to others."