MoonPay has attracted a large number of celebrity investors, including Justin Bieber, Gwyneth Paltrow, and Ashton Kutcher.

• MoonPay has attracted 60 new celebrity investors, including Ashton Kutcher, Gwyneth Paltrow, Justin Bieber, and Snoop Dogg.
• Users can purchase cryptocurrencies with conventional payment methods, including credit cards, bank transfers, and mobile wallets like Apple Pay and Google Pay.
• In November, MoonPay raised $3.4 billion in its first-ever financing round, led by Tiger Global and Coatue.

Four well-known celebrities, including Justin Bieber, Gwyneth Paltrow, Snoop Dogg, and Ashton Kutcher, are among more than 60 new investors in fintech startup MoonPay.

MoonPay has secured $87 million in funding from a group of celebrity investors, including the Chainsmokers, Drake, Eva Longoria, Jason Derulo, Kate Hudson, Paris Hilton, Matthew McConaughey, Mindy Kaling, Questlove, and Shawn Mendes, among others. This brings the total funding round to $555 million, led by Tiger Global and Coatue, valuing MoonPay at $3.4 billion.

The Miami-based company, founded in 2018, offers a software platform that enables users to purchase and sell cryptocurrencies using traditional payment methods, including credit cards, bank transfers, and mobile wallets such as PayPal and Payoneer.

MoonPay offers its technology to other businesses, including Bitcoin.com and OpenSea, a model CEO Ivan Soto-Wright refers to as "crypto-as-a-service."

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Soto-Wright explained to CNBC that while many companies may open a small portion of their rounds, he wanted to obtain significant investments from these individuals to ensure their involvement in shaping the product direction.

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Soto-Wright stated that many of them have venture capital portfolios and their own independent ventures. They came to them with the offer to help understand opportunities in Web3, crypto, and the metaverse. To their surprise, they received no rejections, and everyone was eager to be a part of it.

Since its launch in 2019, MoonPay has been profitable and its platform is now utilized by over 10 million customers in 160 countries.

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The company intends to allocate the funds raised towards the development of new products and the expansion of its business, while also harboring aspirations to go public in the future.

Soto-Wright told CNBC in November that the company's aspiration is to eventually become public.

Despite their volatility, cryptocurrencies have affected even the most well-known players in the space, with Bitcoin falling below $40,000 earlier this week for the first time since mid-March.

—CNBC’s Ryan Browne contributed to this report.