Intuit QuickBooks software is being made available to Amazon's vast network of third-party sellers.

• Intuit QuickBooks will integrate with Amazon's millions of third-party sellers, allowing them to input their expense, inventory, and tax data.
• The product will be launched in the U.S. by sellers in mid-2025.
• Over half of the goods sold by Amazon are through its marketplace.

For years, millions of third-party sellers have provided the bulk of the inventory that consumers buy daily, but keeping track of their finances has been a challenge, particularly for smaller mom-and-pop shops.

Amazon announced on Monday that it is partnering with Intuit QuickBooks to provide its online accounting tools to its sellers in mid-2025. QuickBooks will be accessible on Amazon Seller Central, the platform used by sellers to manage their Amazon businesses. Additionally, eligible sellers will have access to loans through QuickBooks Capital.

Amazon's vice president of worldwide selling partner services, Dharmesh Mehta, stated in a joint release that the company is collaborating with Intuit to provide financial tools and capital access to its selling partners, aiding them in scaling efficiently.

The Intuit integration, although not yet live, is announced as sellers prepare for the holiday season, the busiest time of year for most retailers. The companies stated that sellers will have a real-time view of their business's financial health, including profitability, cash flow, and tax estimates.

Both companies' representatives refused to disclose the details of the agreement, including the revenue-sharing terms.

Amazon's retail strategy relies heavily on its marketplace, which accounts for approximately 60% of its product sales. Additionally, the company generates revenue through various services such as fulfillment, shipping, customer support, and advertising for sellers on the site.

In the third quarter, seller services revenue grew by 10% to $37.9 billion, representing 24% of total revenue, which has been steadily increasing in recent years. Amazon CEO Andy Jassy stated on the earnings call that "3P demand remains strong and unit volumes are also strong."

In 2024, Amazon's shares have increased by almost 50%, reaching a new high on Friday, surpassing the Nasdaq's 31% increase for the year. However, Intuit has underperformed the broader tech industry, with its stock rising by less than 4%.

Intuit's growth has been driven by QuickBooks, an all-in-one accounting, expense management, and payroll tool popular among small businesses. Last month, the company announced that its QuickBooks Online Accounting segment grew by 21% in the latest quarter, with total revenue increasing 10% to $3.28 billion.

QuickBooks and other small business services have been incorporating generative artificial intelligence tools from Intuit, including its Mailchimp email marketing offering, to offer more automated insights to users.

Intuit CEO Sasan Goodarzi stated on the fiscal first-quarter earnings call that the company's goal is to provide a seamless, hands-off experience for users across all services, including Mailchimp and QuickBooks.

WATCH: Margin story is the biggest support for Amazon