Instagram head Mosseri announces app's focus on original content, with TikTok ban imminent.

• In 2025, Instagram's algorithmic rankings will prioritize original and creative content, as announced by Adam Mosseri, the head of Meta's Instagram, on Monday.
• A potential TikTok ban is set to take effect on Sunday, and Mosseri's comments precede this.
• In a video he posted, he outlined Instagram's priorities for the year and made comments.

In 2025, Instagram's algorithmic rankings will prioritize original and creative content, as announced by Adam Mosseri, the app's head, on Monday.

Mosseri posted a video outlining Instagram's priorities for the year, which include enhancing social connections for users.

"Mosseri stated in a video posted on Instagram and Meta's Threads app that Instagram was founded on the principle of enabling anyone to share something creative they were proud of, and that the platform aims to reinforce this idea."

TikTok creators are urging their followers to follow them on other apps, such as Instagram, in anticipation of the app's potential ban, which is set to take effect on Sunday. Instagram executives have held meetings to prepare for an influx of new users if the ban goes through, as reported by CNBC on Sunday.

Instagram will enhance its creative tools to be the best in class, Mosseri stated, while also utilizing new technology to simplify content posting for users, including artificial intelligence.

Instagram will explore ways to make content recommendations more social and interactive, as suggested by Mosseri.

Trump's potential ban from TikTok presents both opportunities and challenges for the social media platform.