In the second quarter, Tesla recorded 443,956 deliveries, which represents a 4.8% decrease compared to the same period in the previous year.

In the second quarter, Tesla recorded 443,956 deliveries, which represents a 4.8% decrease compared to the same period in the previous year.
In the second quarter, Tesla recorded 443,956 deliveries, which represents a 4.8% decrease compared to the same period in the previous year.
  • Tesla released its second-quarter vehicle production and deliveries report for 2024, indicating that it manufactured 410,831 vehicles and delivered 443,956.
  • Deliveries are the closest approximation of sales disclosed by the electric vehicle maker.
  • Despite beating Wall Street estimates, Tesla's deliveries decreased by 4.8% compared to the previous year.

Tesla on Tuesday posted its second-quarter vehicle production and deliveries numbers for 2024.

Here are the key numbers:

Total deliveries Q2 2024: 443,956 vehicles

Total production Q2 2024: 410,831 vehicles

Despite Wall Street estimates, Tesla's numbers exceeded expectations with 439,000 deliveries in the three months ending June 30. However, the total number of deliveries in the second quarter was down 4.8% from 466,140 a year earlier.

An independent researcher with a large following among Tesla enthusiasts, Troy Teslike, forecasted that the company would deliver 423,000 units in the current quarter.

The electric vehicle manufacturer, Tesla, discloses sales through deliveries, which are grouped into two categories: Model 3 and Model Y vehicles, and all other vehicles. Tesla does not provide numbers for individual models or specific regions.

Tesla's current lineup comprises the Model Y crossover utility vehicles, Model 3 sedans, Cybertruck pickups, Model X SUV, and Model S sedan.

In the first quarter of 2021, Tesla experienced an 8.5% decrease in deliveries to 386,810, marking the first annual decline since 2020. Following this, the company reported a 13% decrease in year-over-year revenue for the quarter, mainly due to the lower average selling price.

Tesla attributed sluggish sales to temporary factory shutdowns due to an alleged arson attack at its factory in Germany and shipping delays caused by Red Sea conflicts.

The sales drop at Tesla can be linked to several factors, including the aging lineup of vehicles, increased competition from other EV makers, particularly in China, and brand erosion attributed to CEO Elon Musk's "antics" and "political rants," as per a recent survey.

Despite a 6% rally on Monday, Tesla shares have still fallen 16% in 2024.

This year, Tesla has introduced various discounts and incentives in an attempt to boost sales.

Tesla is currently providing a zero-interest loan to encourage customers in China to purchase a Model 3 or Model Y by July 31. According to its 2023 annual report, China accounted for approximately 22.5% of Tesla's total revenue, generating about $21.75 billion.

On Monday, Colin Langan, a Wells Fargo analyst, released a report stating that the company anticipates a decline in delivery growth due to decreased demand and diminishing returns from price cuts. As a result, he advises selling Tesla shares.

Tesla's automotive gross margins, excluding environmental credits, are expected to decline by Wells Fargo due to the "probability of further price cuts and lower sales volumes" as the year progresses.

The focus of investors will shift to Tesla's second-quarter earnings report and a marketing event in August, where the company plans to reveal its design for a dedicated robotaxi or "CyberCab."

— CNBC's Jordan Novet contributed to this report.

by Lora Kolodny

Technology