Huawei plans to outshine Apple with a product launch following the anticipated iPhone 16 reveal.

• Huawei will host a product launch event on Sept. 10 at 2:30 p.m. Beijing time, coinciding with Apple's iPhone 16 reveal.
• Richard Yu, Huawei's consumer and automotive technology executive, described the upcoming product as an "epoch-making launch."
• In the second quarter, Apple lost its position among the top five smartphone vendors in China as Huawei's resurgence posed a challenge.

Huawei announced Monday that it plans to hold a product launch event this month, coinciding with Apple's annual iPhone reveal, in an effort to outshine its U.S. rival.

Huawei announced on Weibo that the event will occur on Sept. 10 at 2:30 p.m. Beijing time.

The Apple event is scheduled for late evening on Sept. 9 on the west coast of the U.S.

Apple is predicted to reveal its iPhone 16 collection on the morning of Sept. 9 during its "It's Glowtime" event.

Huawei's event will feature a leading, innovative, and disruptive product, as announced by Richard Yu, head of the consumer and automotive technology group.

Yu stated that this product is revolutionary and others have considered it but failed to create it.

After five years of investment, Huawei has transformed science fiction into a tangible reality.

Despite being the largest smartphone manufacturer globally, Huawei's handset business suffered due to U.S. sanctions, which restricted its access to cutting-edge semiconductors.

This year, Huawei released a new smartphone.

In China, Huawei's resurgence has challenged Apple, causing the iPhone maker to lose its position among the top five smartphone vendors by market share in the second quarter of the year. Meanwhile, Huawei's smartphone shipments in China increased by 41% year-on-year, the fastest among the top five brands.