Huawei introduces a new e-reader to compete with Amazon Kindle in an attempt to revive its ailing consumer business.

• At Mobile World Congress, Huawei unveiled its first e-reader, the MatePad Paper, along with a range of new PC offerings.
• Huawei aims to revive its consumer division, which has been adversely affected by U.S. sanctions, through the introduction of new products.
• In Europe, Huawei introduced the MateBook X Pro, MateBook E, and Matestation X.

On Sunday, Huawei unveiled a range of new products, including a competitor to Amazon's Kindle, in an attempt to revitalize its consumer business, which has been negatively impacted by declining smartphone sales resulting from U.S. sanctions.

Huawei's first e-reader, the MatePad Paper, boasts a 10.3-inch display and is designed for work use.

The Huawei M-Pencil is compatible with other products.

The electronic pencil on the MatePad Paper provides a writing experience similar to that of actual paper due to the slight friction and sound produced. Additionally, users can convert their handwritten notes into text.

According to Ben Wood, chief analyst at CCS Insight, the MatePad Paper is the standout product in Huawei's new line due to its impressive battery life, sleek design, and easy-on-the-eyes screen that reduces eye strain compared to traditional LCD displays.

Huawei unveiled its latest flagship laptop, the MateBook X Pro, which competes with Apple's MacBook. Additionally, the company showcased the Huawei MateBook E, a tablet with a detachable keyboard.

The Chinese technology giant unveiled the Matestation X, an all-in-one PC and screen aimed at challenging Apple's iMac.

The company is now introducing these products, which were previously launched in China, to international markets.

Huawei aims to revive its consumer division with the introduction of new products, despite being sanctioned by the US and losing access to crucial components and technology, severely impacting its smartphone business.

According to Wood, it could be challenging to attract international consumers to these products.

Despite its competitive hardware, selling products in Western markets will be difficult due to the sustained brand damage the company has suffered, as stated by Wood.