Google removes AI ad for Olympics after controversy.

• Google has pulled an ad for its AI chatbot Gemini following backlash online.
• A picture showed a girl and her father writing a letter to an Olympic athlete with the help of a tool.
• The company told CNBC that it phased out the commercial due to feedback.

The Olympics ad featuring a little girl using AI to write a fan letter has been removed from airwaves after receiving criticism.

Last year, Google introduced Gemini, previously known as Bard, after the rise in popularity of OpenAI's ChatGPT. The ad, titled 'Dear Sydney,' depicted a girl's dad urging an AI chatbot to assist in writing a letter to her favorite athlete, U.S. hurdler and sprinter Sydney McLaughlin-Levrone.

"The father requested Gemini's assistance in helping his daughter write a letter to Sydney expressing her admiration. The commercial showcases the draft letter produced by Gemini and concludes with footage of the little girl running on the track with a text overlay that says, "A little help from Gemini.""

The ad is still accessible on YouTube but has been removed from television broadcasts during the first week of the Games.

Google has decided to remove an ad from its Olympics rotation after it tested well before airing but received negative feedback.

Google views the Gemini app as a starting point for writing ideas, according to the company.

"While we believe that AI can aid human creativity, it cannot replace it entirely," the statement stated. "The objective of our creation was to produce an authentic tale honoring Team USA."

Despite Google's initial defense of the ad, criticism intensified as individuals claimed the company was promoting automation over authenticity, particularly with children.

Shelly Palmer, professor of advanced media at Syracuse University's S.I. Newhouse School of Public Communications, wrote in a widely circulated blog post that she flatly rejects the future that Google is advertising, stating that the technology presents a 'monocultural future where we see fewer and fewer examples of original human thoughts.'

Other companies, like Google, are also facing criticism for ads promoting AI to replace creative tasks.

The company pulled the ad from television after apologizing for showing a hydraulic press machine crushing music instruments and paint cans to reveal its new iPad Pro in a recent commercial.

Although AI models are trained on original creative works, OpenAI technology chief Mira Murati stated that AI will eliminate some creative jobs, but some should not have existed in the first place. Hollywood actors and unions protested after Scarlett Johansson claimed that OpenAI misused her voice for the new ChatGPT AI voice named "Sky."

NBCUniversal, the parent company of CNBC, owns NBC Sports and NBC Olympics. NBC Olympics holds the U.S. broadcast rights to all Summer and Winter Games through 2032.

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