Google deal talks spark excitement for HubSpot's stock price.

• On Tuesday, HubSpot's stock price increased following news from CNBC's David Faber that Alphabet is considering making an all-stock offer to acquire the company.
• In April, rumors of a possible deal emerged when Reuters reported that Alphabet was discussing with advisors the possibility of making an offer for HubSpot.
• Google would make history with its acquisition of HubSpot, whose market cap has grown to $33 billion.

On Tuesday, shares of the software company rallied 9% after CNBC's David Faber reported that the company is considering an all-stock offer.

Early April saw the emergence of reports suggesting that Alphabet was in discussions with advisors about making an offer for HubSpot. More recently, Bloomberg reported that negotiations were advancing.

"Faber stated on Tuesday that there have been numerous reports about HubSpot being in talks with Google. According to him, an all-stock deal for Alphabet to acquire HubSpot is true."

Alphabet's largest deal ever would be HubSpot, with a market cap of approximately $33 billion, following Tuesday's increase. To date, Google's largest acquisition has been the $12.5 billion purchase of Motorola Mobility in 2011.

Small- and medium-size businesses often use HubSpot for marketing purposes. This may help Google offer marketing technology and customer relationship management tools to its customers, thereby increasing cloud revenue.

In 2023, HubSpot's stock doubled in value, with shares trading at $643.72 in the afternoon prior to Tuesday's gains.

Alphabet and HubSpot did not immediately respond to CNBC's requests for comment.

— CNBC's Jordan Novet contributed to this report.

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