EBay's stock price surges following Meta's decision to permit listings on Facebook Marketplace in both the US and Europe.

• On Wednesday, eBay's shares surged 12% after Meta announced that certain listings would be visible on Facebook Marketplace.
• A test will start the rollout in Germany, France, and the United States.
• Meta's move is aimed at satisfying the European Commission, the governing body of the European Union.

On Wednesday, shares of soared 12% after announced that it will enable some listings to appear on Facebook Marketplace, its widely used platform for connecting consumers for local item pickups and more.

EBay stock reached its highest level since November 2021.

A test will start in Germany, France, and the United States, allowing buyers to view listings on Marketplace and complete transactions on eBay, Meta announced in a statement.

Meta's move is an attempt to satisfy the European Commission, the executive body of the European Union, following the regulator's fine of 797 million euros ($821 million) in November for linking its Marketplace product to the main Facebook app.

The Commission stated that Meta's bundling of Marketplace with Facebook could effectively "foreclose" competitors due to the platform's vast distribution reach, which exceeds 3 billion users worldwide.

The Commission stated that Meta unfairly imposes trading conditions on other online classified ads service providers advertising on its platforms, particularly Facebook and Instagram, in order to use data generated from other advertisers to benefit Marketplace.

At the time, Meta challenged the decision by arguing that it disregarded the flourishing European market for online classified advertisement platforms.

Although we disagree with the European Commission's decision on Facebook Marketplace and are continuing to appeal it, we are working rapidly and constructively to develop a solution that addresses the issues raised.

Facebook Marketplace integration was promoted by eBay as a way to boost exposure of sellers' listings, both on and off eBay, as part of their strategy to attract and retain customers.

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