At MWC, Chinese smartphone competitors shine as Huawei is absent.
- This week, at Mobile World Congress, several smaller Chinese smartphone brands, including Oppo, Honor, and Realme, made a significant impact with numerous new device releases.
- The decline in Huawei's smartphone division is being exploited by others.
- In 2021, Xiaomi and Oppo surpassed Apple and Samsung, while Huawei fell in the global smartphone manufacturer rankings.
At the largest mobile trade show of the year, Huawei's struggles have benefited other Chinese smartphone manufacturers.
This week, at Mobile World Congress, smaller Chinese smartphone brands such as Oppo, Honor, and Realme made a significant impact with numerous new device releases and ambitious global expansion strategies.
The new flagship Find X5 Pro by Oppo boasts a white ceramic back with a stylish camera bump, developed by Hasselblad.
The Oppo Find X5 Pro, Find X5 Lite, and Find X5 are priced at 1,299 euros, 999 euros, and 499 euros respectively.
According to Ben Wood, chief analyst at CCS Insight, Oppo is well-positioned to assume Huawei's role as a leading Android competitor.
To increase consumer awareness of its brand and products, the company must intensify its marketing efforts.
Filling the void left by Huawei
The smartphone division of Huawei has significantly shrunk due to U.S. sanctions that prevented the company from obtaining crucial semiconductor equipment and software, including the licensed version of Android operating system.
Providing opportunities for domestic rivals such as Oppo, Honor, and Realme to succeed in Europe and other international markets with significant growth potential and large audiences.
This week, Realme unveiled its first premium smartphone outside of its domestic market, the GT 2 Pro.
The handset, created in collaboration with Japanese designer Naoto Fukasawa, is constructed from a bio-polymer material that mimics the texture of paper and is considered eco-friendly by the company.
The standard version of the GT 2 Pro will cost approximately $600, while the retail price for the GT 2 Pro is $800.
Last week, CNBC reported that Realme CEO Sky Li stated that in the European market, as well as any other market, the company positions itself as providing affordable phones with outstanding performance and trendy design.
Oppo and Realme are both owned by BBK Electronics and are competing with Chinese firm Xiaomi, which did not launch a new flagship at this year's MWC, as well as Samsung and Apple.
The Honor Magic4 Pro, a new flagship device, was launched by Honor. The company claims that it can achieve a full charge in just 30 minutes.
The Magic 4 Pro will cost 1,100 euros, while a less expensive version of the Magic 4 will be available for 900 euros.
Huawei recently split off Honor as part of a divestment deal to protect Honor from the fallout of U.S. sanctions on Huawei.
In 2021, Xiaomi and Oppo surpassed Apple and Samsung as the top smartphone makers, while Huawei fell in the rankings.
Last year, Xiaomi sold 190 million handsets worldwide, a 31% increase from the previous year, as per Counterpoint Research. Meanwhile, Oppo experienced a 28% growth in shipments to 143 million units.
In August, for the first time, Honor regained market share in China and became the third-biggest player in the sector domestically, according to Counterpoint data.
Despite the decline in sales performance of Huawei's phones outside China, the company still produces its own devices. Recently, the company launched the P50 Pocket, a clamshell-style folding phone, in international markets.
Guo Ping, Huawei's rotating chairman, stated on Tuesday that the company remains dedicated to its international markets.
Huawei will not withdraw from the international market, as stated in a pre-recorded speech at MWC. The company will continue its globalization strategy in various areas, including standards, talent, and supply chain.
- CNBC’s Arjun Kharpal contributed to this report
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