As Kamala Harris' presidential campaign gains momentum, she launches an official TikTok account.

As Kamala Harris' presidential campaign gains momentum, she launches an official TikTok account.
As Kamala Harris' presidential campaign gains momentum, she launches an official TikTok account.
  • Kamala Harris debuts official TikTok account as presidential campaign picks up.
  • "I thought I'd get on here myself," Harris said.
  • Harris's prompt use of TikTok differs from President Biden, who publicly shared a video with Harris on the campaign's @BidenHQ (now @KamalaHQ) page.
  • There are worries among U.S. lawmakers about TikTok being owned by a Chinese tech company.

On Thursday, Kamala Harris launched an official TikTok account, emphasizing the significance of the social media platform in the 2024 presidential campaign as a means of engaging with voters.

Harris stated in her initial TikTok video that she joined the app because she had recently been featured on the For You Page and wanted to explore it further.

The vice president received significant attention on social media, particularly on TikTok, after announcing her presidential campaign. Many TikTok users created humorous videos featuring her, including clips from Charli XCX's 'Brat' summer trend, to celebrate her rise as the Democratic Party's leading presidential nominee following President Joe Biden's recent announcement that he would not run for president in 2024.

Harris's prompt use of TikTok differs from President Biden, who publicly shared the platform with Harris during the campaign on the @BidenHQ (now @KamalaHQ) page. There are worries among U.S. legislators about TikTok's ownership by a Chinese technology corporation.

Politicians have utilized TikTok's widespread appeal among Americans, particularly the younger demographic, as a campaigning tool despite the app's prohibition of political advertising.

In June, former President Donald Trump launched an official TikTok account, despite earlier stating on CNBC that he had national security and privacy concerns about the app. He believed that banning it would only benefit Facebook, which he considered an "enemy of the people."

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by Jonathan Vanian

Technology