Approximately 200 employees in Amazon's stores division are let go.

• The North America stores unit of Amazon is experiencing layoffs affecting approximately 200 employees, the company confirmed.
• Amazon's core retail business encompasses a variety of enterprises, including fashion, fitness, Prime, and private label brands.
• Since 2022, Amazon CEO Andy Jassy has been in a cost-cutting mode, resulting in the company's most extensive layoffs in its history.

The company confirmed that it is laying off approximately 200 employees in its North America stores division.

Amazon's core retail business, commonly known as its stores division, includes various divisions such as its private label brands, Prime membership program, and consumables business.

"Amazon has made changes to its North America Stores team structure in order to better achieve its priorities. This includes eliminating a small number of roles, and the company is committed to supporting affected employees during their transition."

The fashion and fitness business, among others, experienced layoffs, according to a spokesperson. Earlier, Business Insider reported on the job cuts.

Since the beginning of 2022, Amazon CEO Andy Jassy has implemented cost-cutting measures, resulting in the layoff of approximately 27,000 employees. The majority of the job cuts occurred in 2022 and 2023, with smaller-scale cuts ongoing. These cuts have affected almost every business within Amazon's portfolio.

Some of Amazon's experimental and unprofitable initiatives, such as its telehealth offering, brick-and-mortar delivery program, and try-on service for clothing and shoes, have been shut down by the company.

WATCH: Amazon Prime Video head of global sports on the brand's ambitions