Apple unveiled its first significant product since 2014: The Vision Pro, priced at $3,499.

Apple unveiled its first significant product since 2014: The Vision Pro, priced at $3,499.
Apple unveiled its first significant product since 2014: The Vision Pro, priced at $3,499.
  • On Monday at its Worldwide Developers Conference, Apple unveiled its mixed-reality headset, the $3,499 Vision Pro.
  • It’s Apple’s first major new product since 2014.
After Hours
Apple unveils Vision Pro headset, calling it 'revolutionary' new augmented reality product

Apple unveiled its new mixed-reality headset, the Vision Pro, at its WWDC developer conference on Monday. This headset, priced at $3,499, marks the company's first major new product since the Apple Watch in 2014.

The Vision Pro offers a unique experience by enabling users to view apps in a new way, using their eyes, hands, and voice to navigate and search. The headset provides an immersive experience with features such as 3-D movies, spatial audio, picture and video viewing, and video game playing. Additionally, it can be used for work purposes with video conferencing apps, Office tools, and Lightroom.

It will be available starting at $3,499 beginning early next year.

After unveiling the headset, Apple's stock fell by approximately 1%, erasing earlier day's gains.

The headset's EyeSight feature allows it to become transparent or opaque to indicate whether the user is immersed in an experience or available to interact. Spatial audio enhances the immersive experience by sensing other items in the room.

The Vision Pro can also create a lifelike avatar of a user for use in the experience.

The headset can be customized to fit various face shapes and sizes through adjustable and interchangeable components.

Disney+ will be available on the Vision Pro from day one of its release, as announced by CEO Bob Iger on stage. The stock price spiked over 20% and trading was briefly halted after Apple announced a partnership with the game development platform.

Apple partners with Disney to offer Disney+ on new AR headset Vision Pro

Some images from Apple's presentation demonstrate its functionality.

The headset appears when a user is ready to communicate with others in the room.

The user can navigate by looking around and gesturing while apps appear in front of them.

Viewing a panorama with the headset is what it looks like.

Playing a video game on the device would look like this.

This is what it’s like to video conference with the headset.

It can also be used to learn new things in 3-D.

Users can view multiple windows on their computer screen.

Since at least 2016, Apple has been working on headset hardware and software in the Technology Development Group. The launch of the headset on Monday is the result of years of development, including some secret work and public-facing groundwork related to the iPhone, such as depth-sensing cameras and software.

The CEO of Apple, Tim Cook, has discussed the potential of augmented reality, which adds computer graphics to the real world, and believes that it could become a common device for many people. He also stated that its impact could be comparable to the creation of the internet.

Apple's VR headset launch coincides with the virtual reality industry's struggle to meet expectations for the technology. Currently, it is categorized as "mixed reality," which allows the headset to access the outside world through cameras mounted on it.

The release of Monday's product marks the beginning of a new era of competition between Apple and Meta, which produces its own virtual reality headsets. Meta announced last week that its latest headset model, Quest 3, will be available later this year.

Meta unveils Quest Pro, new 'mixed reality' headset that supports AR and VR
by Lauren Feiner

technology