A dating app for single parents is launched by Match.

A dating app for single parents is launched by Match.
A dating app for single parents is launched by Match.
  • Dating giant Match launched its latest app for connecting singles on Monday.
  • Stir aims to connect single parents, a community of 20 million in the U.S., who are often overlooked on mainstream dating apps, according to the company's statement.
  • Match Group, which owns Tinder, OK Cupid, and Hinge, has been expanding its portfolio to include communities that may not be served by traditional apps.
After Hours
Match announced Stir, a new dating app to connect single parents.
Match announced Stir, a new dating app to connect single parents. (Stir)

On Monday, Stir, the latest dating app from one of the world's largest dating companies, was launched.

Stir aims to connect single parents, a community of 20 million in the U.S., who are often overlooked on mainstream dating apps, according to the company's statement.

The app enables users to showcase their "me time" and coordinate schedules with matches, making it easy for them to spend time away from responsibilities and children.

Match Group's VP of New Verticals, Dinh Thi Bui, stated that their dating platform is committed to providing single parents with a celebratory and authentic dating experience, allowing them to fully embrace their personal lives while managing parenthood.

Match Group, which owns Tinder, OK Cupid, and Hinge, has been expanding its portfolio to include communities not served by traditional apps. Examples include Our Time, a dating site for people over 50, and Hawaya, an app for Muslim singles, all under the company's umbrella.

The diverse collection of apps could aid the company in attracting users who might not feel confident or at ease using other dating applications.

We're seeing a little bit of an omicron effect, says Match CFO
by Jessica Bursztynsky

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