A top Meta executive has stated that the AI era is a "seismic moment" in tech that we have not witnessed in a decade.

• In 2024, Nicola Mendelsohn, head of global business group at Meta, shared her perspective on the future of artificial intelligence.
• Mendelsohn stated to CNBC at the World Economic Forum in Davos, Switzerland that this is a seismic moment.

According to a top executive at Meta Platforms, the new artificial intelligence era signifies a significant milestone for the tech industry, marking a decade since the last major shift.

Nicola Mendelsohn, head of global business group at Meta, emphasized the importance of discussing the potential benefits of AI while also acknowledging its potential risks in 2024.

Mendelsohn stated in a conversation with CNBC's Tania Bryer at the World Economic Forum in Davos, Switzerland, that this year is a seismic moment and will be viewed as a pivotal year across society.

Mendelsohn, a seasoned advertising executive with experience as partner and executive chairman at Karmarama and non-executive director of Diageo, leads relationships with top marketers and agencies at Meta.

In 2023, Meta experienced a successful year, with its shares increasing rapidly, as investors commended CEO Mark Zuckerberg's efforts to streamline operations through cost-cutting measures and a shift towards more profitable business ventures.

Meta has shifted its focus to artificial intelligence last year, with its LLaMA large language model playing a crucial role in this area. Additionally, the company continues to prioritize the metaverse with its Quest 3 headsets.

Mendelsohn stated that from a Meta perspective, they could be a leader and a pioneer.