The CNBC Special Podcast: The Rise of the Meme Master

Ryan Cohen's tweets spark reactions among his followers, leading to frenzies and searches for hidden messages and clues. He has earned the nicknames "Papa Cohen" and "Meme-Stock King" due to his investments in GameStop and Bed Bath & Beyond, which helped increase their stock prices. Cohen, a Canadian high school graduate turned entrepreneur and billionaire, co-founded Chewy and became a new type of activist investor using technology and social media. CNBC Documentaries' Making of the Meme King explores the mysteries surrounding Cohen, including his exit from Bed Bath & Beyond, and how he may be changing the business and investing landscape.