Formula 1 Business Insights: An Exclusive CNBC Podcast
Formula 1 is the world's most elite motorsports league, with rapid growth in attendance, viewership, and market value. CNBC Documentaries explores the business behind this popularity, profiling the heads of several F1 racing teams and interviewing the CEOs of Formula 1 and its owner, Liberty Media.
Eisen explores Formula 1's iconic races, examines the expansion of the sport in the U.S., and looks at the role of brand-name sponsors, including the Haas team's title partner MoneyGram. She also discusses F1 Academy, a new racing league for female drivers, and the inaugural Las Vegas Grand Prix, where the Las Vegas Strip will become an F1 track for the first time, and some of the city's biggest hotel casinos are offering million-dollar packages for the most elite of fans.
Episode one:
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Episode two:
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