Despite trade tensions, Chinese companies remain dedicated to the US market, according to a survey.

• A survey reveals that nearly 90% of Chinese enterprises in the U.S. plan to either maintain or increase their investment levels in the country.
• Despite 60% reporting a deteriorating business environment, concerns about policy and U.S.-China trade relations, the results still come.

Despite growing concerns about U.S.-China relations and the broader business environment, a majority of Chinese enterprises in the U.S. remain bullish on the market long term, according to a recent survey.

Nearly 60% of companies plan to maintain their investment level while about 30% plan to increase it, according to an annual survey conducted by the China General Chamber of Commerce in the U.S.

"The survey revealed a commendable sense of optimism, determination, and resilience, with the majority expressing positive future revenue expectations, CGCC stated."

Nearly 100 Chinese companies across various industries were polled about their performance and outlook in April and May of this year.

Despite growing negative sentiment about the overall business environment amid rising trade tensions between the world's two largest economies, Chinese firms remain committed to the U.S. market.

In the U.S., over 60% of survey respondents reported a worsening business environment, while the percentage of concern about a "stalemate in Sino-US bilateral relations political and cultural relations" increased to 93% from 81% the previous year.

The Biden administration has intensified restrictions on Chinese enterprises, closely examining China-dominated sectors, imposing fresh sanctions on numerous Chinese corporations and products, and making efforts to prevent Chinese ownership of specific firms and services.

The main challenge in branding and marketing in the U.S. for Chinese companies, as identified by more than 65% of survey respondents, is the "complexity and vagueness" of U.S. regulatory and sanction policies.

According to 59% of respondents, pervasive anti-China sentiment in American public opinion was ranked as the second largest branding and marketing challenge.

The report stated that the complex policy landscape and the unfavorable public opinion resulting from the ongoing US-China trade conflict are reflected in these [results].

Chinese companies' profitability levels have been negatively affected by a challenging market environment, resulting in a "significant performance downturn" similar to that experienced during the coronavirus pandemic in 2020.

The number of companies experiencing revenue declines of more than 20% increased from 13% in 2022 to 21% in 2023.

Bank of China U.S.A.'s chairman and CEO, Hu Wei, urged companies from both China and the U.S. to enhance cooperation to minimize trade tensions and regulatory obstacles.

Despite uncertainties, China remains the U.S.' third-largest trading partner and largest importer, according to him.