According to customers, the top banks in the Asia-Pacific region.

According to customers, the top banks in the Asia-Pacific region.
According to customers, the top banks in the Asia-Pacific region.

In the Asia-Pacific region, consumers have chosen their preferred banks amidst intense competition among lenders to meet their evolving expectations in a rapidly changing market.

Banks in the region are beginning to follow the global trend of lower interest rates after a long period of high inflation. Additionally, they are facing technological advancements, such as generative AI, which has the potential to revolutionize the banking sector.

In 14 major economies, a survey by CNBC and Statista of 22,000 individuals with checking or savings accounts aimed to identify the banks that best meet consumer needs. The resulting report is the first of its kind and provides insights into the banking landscape in these countries.

Participants in a survey assessed their overall satisfaction with a bank and whether they would recommend it to others. They evaluated each bank based on five criteria: trustworthiness, terms and conditions, customer service, digital services, and quality of financial advice. The ranking only included banks that met the criteria outlined in the report.

See below to see which banks made the list in your location.

In Australia, a Dutch bank emerged as the top performer amidst fierce competition from local banks. Australians prioritize trust above all else when it comes to their financial advice.

In mainland China, China Merchants Bank, listed in both Shanghai and Hong Kong, emerged as the top earner, surpassing both domestic and foreign competitors.

HSBC was ranked below China Construction Bank, one of China's four major state-owned banking institutions, as the top lender.

Despite strong competition from mostly local lenders, ICICI bank, a leading private sector bank in India, was the top pick in the country.

Indonesia's largest private commercial bank, Bank Central Asia, emerged victorious in the competition and secured the top position. Customers ranked both trust and digital services highly in their evaluations.

SBI Sumishin Net Bank emerged as the top domestic lender, surpassing its competitors. Japanese citizens prioritized trust as their primary criterion.

In Malaysia, Maybank, the largest bank by market value, was chosen as the top pick by customers among domestic and foreign lenders.

One of New Zealand's big four banks, Bank of New Zealand, was ranked as the top bank among consumers who prioritize trust as the most important factor. In some economies, such as New Zealand, where there are fewer competitors in the market and the size of the banking market varies, only five banks made the list.

Despite being largely local, Philippine National Bank emerged as the top-ranked lender in the country.

DBS, Singapore's largest bank, outperformed its domestic rivals to secure the top spot in the city-state. Due to the limited market size, only five banks were included in the rankings.

Despite facing competition from domestic banks, Toss Bank, an internet-only bank based in South Korea, emerged as the top lender in the country.

In Taipei, E.Sun Financial, headquartered in Taiwan, received the highest ranking from customers who prioritize trust over financial advice.

In Thailand, Kasikornbank, the country's second-largest bank, emerged as the top lender. Despite the smaller number of competitors, only five banks were included in the list due to the varying size of the banking market.

Techcombank is the most trusted private lender in Vietnam, according to survey respondents.

by Sumathi Bala

Markets