Intel and AMD face increased competition from Qualcomm with its latest AI PC chip.

• Qualcomm is launching the Snapdragon X Plus 8-core processor to increase its presence in the AI PC market, competing with Intel and AMD.
• The Snapdragon X Plus 8-core is designed for low-cost PCs, with the aim of expanding its semiconductors to more devices, said the U.S. chip giant.
• Microsoft is using Snapdragon chips in its Copilot+ PCs, and Qualcomm has received support from the company.

On Wednesday, it was announced that a new PC processor was launched in an effort to take advantage of the growing demand for artificial intelligence in electronics.

Qualcomm is intensifying its efforts to challenge Intel's dominance in the PC processor market, as the latter faces growing challenges.

At the IFA conference in Berlin, Germany, Qualcomm unveiled the Snapdragon X Plus 8-core processor, which is intended for PCs running Windows and promises to deliver powerful AI processing with a long battery life.

Qualcomm's Snapdragon X Series for PCs, launched last year, has been expanded by the latest chips.

The Snapdragon X Plus 8-core is designed for low-cost PCs, with the aim of expanding its semiconductors to more devices, said the U.S. chip giant.

Qualcomm has traditionally designed chips used in smartphones of many global leaders, including Samsung. However, this year, the company intensified its PC efforts with Microsoft's Surface Laptop and Surface Pro tablet, featuring Qualcomm's X Series chips that can perform AI tasks offline. These are referred to as Copilot+ PCs by Microsoft.

The key to Qualcomm's success in the PC market is its timing, according to analysts. Neil Shah, a partner at Counterpoint Research, pointed out several converging themes that are helping the company. These include the growing trend of "on-device AI," where AI applications are processed on hardware rather than through the internet. Qualcomm has already designed processors for smartphones that are capable of this.

The Snapdragon X Series processors from Qualcomm are designed using British chip architecture, which enables them to run complex applications with high energy efficiency, thereby extending the battery life of devices.

Qualcomm has benefited from the AI boom because they have been at the forefront of low-powered AI experiences on mobile devices, according to Shah.

"Translating that to the PC form factor was not that difficult."

Qualcomm's success in PCs has been aided by Microsoft's support, as Windows is a widely used operating system, according to Shah.

"The stars have aligned for Qualcomm," Shah said.

Qualcomm's Snapdragon X series chips have been adopted by a number of major PC makers for their devices, including those launched by companies like .

Qualcomm's revenue from PCs is currently minimal, but Shah predicts that the number of PCs using Qualcomm processors could increase by 300% this year compared to the previous year.

Qualcomm has released Copilot+ PCs with Intel and chips, despite Microsoft's earlier announcement that it would bring them to market at a later date.

On Tuesday, Intel countered Qualcomm's PC chips with its new Intel Core Ultra 200V series processors, which are optimized for AI on PCs. These chips will be available this month and Intel emphasized their "power efficiency" in a press release, as device makers seek to provide high-performance AI with longer battery life.