Tori Dunlap, an influencer, is encouraging women to increase their savings and invest in the stock market.

Dunlap's wisdom has created a growing community, and women use his resources to improve their financial lives, which then leads to the sharing of information with others.

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Historically, finance has been perceived as a man's responsibility, resulting in a gender disparity in personal economics. In 2022, New York Life discovered that the average woman saved less than half of what men did. According to a 2021 NerdWallet survey, women were less likely to invest in the stock market compared to their male counterparts.

But Dunlap and her growing fanbase are looking to change that.

""Identity-focused personal finance is the future of personal finance, as people desire to be seen and heard," Dunlap stated."

'Finance is personal'

The Instagram and TikTok accounts for Her First $100K have accumulated at least 2 million followers, while a Facebook group with the same name has grown to over 100,000 members, where Mane and others discuss topics related to their finances and careers.

The group members exchange financial advice, discuss bank and credit card options, and share their experiences with sensitive topics such as debt and divorce. They also organize virtual book clubs to continue their discussions.

Dunlap's two-fold approach to financial education is appreciated by fans, who say she offers practical advice to improve their economic lives while also being aware of the systemic barriers that make it harder for women and marginalized groups to accumulate wealth.

Women may benefit from specialized advice on financial topics, as research indicates they often have less confidence in these areas than men, according to Annamaria Lusardi, a senior fellow at the Stanford Institute for Economic Policy Research.

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A 'sisterhood'

Mane has implemented a budgeting plan, opened a high-yield savings account, and started a Roth individual retirement account that grows tax-free, all thanks to Dunlap's advice. Additionally, she is enrolled in his educational program on investing, Stock Market School.

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The systematic barriers that disproportionately harm women and minorities in the business world persist. In light of the Supreme Court's decision to overturn Roe v. Wade, Dunlap emphasized the importance of advocating for social equity, particularly through economic and financial means.

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