The color of wealth is 'Mocha Mousse' rather than the traditional green.

• The color of the year, as named by the Pantone Color Institute, is "Mocha Mousse," a warm, rich brown hue.
• Since Gwyneth Paltrow's ski accident trial in 2023, the "quiet luxury" trend has been difficult to dislodge.
• In 2025, consumers may seek comfort and harmony in a world that is constantly changing.

"The Pantone Color Institute named "Mocha Mousse" as the color of the year for 2025, describing it as a "warming, brown hue with richness.""

The Pantone Color Institute's executive director, Leatrice Eiseman, characterized the shade as "elegant and rich, yet understated and timeless."

The mellow hue rooted in "quiet luxury" extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxurious, she stated.

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After Gwyneth Paltrow's ski accident trial in 2023, "quiet luxury" became popular, characterized by muted tones, and has endured.

Professor Thomaï Serdari of New York University's Stern School of Business stated that the trend has discovered a successful formula that can be easily replicated with neutral or monochromatic colors.

'Inherent richness' and 'comforting warmth'

Serdari stated that he was not surprised about the staying power of quiet luxury as it has given consumers a new way to identify neutral tones that work with different lifestyles.

As the new year dawns with a new administration, the color of the moment appears to be unremarkable, Serdari noted.

She stated that if "Mocha Mousse" could convey emotions, they would be characterized by caution, security, and a perpetual state of anxiety.

Consumers may be seeking comfort and harmony in an ever-changing world by indulging in "me moments," as Pantone describes the shade.

Laurie Pressman, vice president of the Pantone Color Institute, stated that Mocha Mousse's inherent richness and sensorial warmth extends further into our desire for comfort.

In 2025, shoppers will prioritize self-care more, predicts Ellyn Briggs, a brands analyst at Morning Consult.

During the pandemic, self-care was closely linked to physical health and creating a personal sanctuary during lockdown, according to Briggs.

Briggs stated that next year, self-care will involve more "mental-health focused" activities, such as connecting with others.

"Women, especially, are feeling disconcerted with the election outcome, and as they drive consumption trends, brands will need to address their concerns."