JPMorgan strategist states that there are several reasons for investors to be optimistic.

• The market is experiencing uncertainty due to the pressure on stocks and the upcoming presidential election.
• J.P. Morgan's Jordan Jackson stated at CNBC's Your Money event on Thursday that there are several reasons to be optimistic.

As the U.S. presidential election approaches, with voters divided, some investors are understandably concerned.

According to Jordan Jackson, a global market strategist at J.P. Morgan Asset Management, this is likely to cause some choppiness in the markets, as he stated at CNBC's Your Money event on Thursday.

Since early December, the Dow had its largest one-day decline of over 400 points on Wednesday. The S&P 500 lost nearly 1%, and the Nasdaq dropped 1.6%. As of mid-afternoon on Thursday, the Dow was on track for its fourth consecutive decline, while the S&P and Nasdaq were slightly up.

Almost uniformly, markets bounce back at the tail end of the year after experiencing choppiness leading up to the election, as history suggests, according to Jackson.

A survey from F&G reveals that 72% of American investors are concerned about the upcoming presidential election.

Jackson advised to "stay the course."

"Markets are resilient," he said.

Although November was unpredictable, considering the bigger picture, there are several factors to remain optimistic, Jackson stated.

If inflation indicators cooperate, the Fed may cut interest rates again, following its half percentage point reduction in September, according to Jackson. In September, the annual rate of CPI inflation was 2.4%, a significant improvement from the 9.1% peak in June 2022.

"That tends to be a very good backdrop," Jackson said.

Although "things are looking pretty good from a corporate fundamentals perspective," he cautioned that "we have to be careful making big sector bets based off of the rhetoric we hear on the campaign trail."

Jackson stated that while considering the broader market context and earnings, there will likely be more all-time highs in the market as we approach the end of this year and throughout next year.

Despite the rise in wages and low unemployment, it will still take consumers longer to adapt to price pressures.

Jackson stated that he believes that in the upcoming year, consumers will become more confident in their spending abilities and wallet share.