Due to a computer chip shortage, 82% of consumers are paying more than the suggested retail price for a new car.

Due to a computer chip shortage, 82% of consumers are paying more than the suggested retail price for a new car.
Due to a computer chip shortage, 82% of consumers are paying more than the suggested retail price for a new car.
  • Currently, approximately 2.8% of car buyers are paying above the manufacturer's suggested retail price (MSRP).
  • New research reveals that Cadillac buyers are paying the highest amount above sticker price, with an average of $4,048 extra.
  • If you're looking to purchase a new car and want to save money, consider these tips.
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Buying a new car nowadays can feel like giving a substantial tip to the dealership.

New research from Edmunds.com shows that 82% of new vehicle buyers are paying above the sticker price, which is a significant increase from 2.8% a year ago and 0.3% in early 2020.

The ongoing computer chip shortage has resulted in a 12% increase in prices for consumers in the auto industry, as per the latest data from the U.S. Bureau of Labor Statistics.

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According to Edmunds' research, the average amount paid for a new car in January was $728 more than the average manufacturer's suggested retail price, which was $44,989. In comparison, a year ago the average amount paid was $2,152 below MSRP, and two years ago the discount was $2,648.

Edmunds stated that while some of the high prices are due to wealthy consumers' desire to pay more for their preferred car, many individuals are also paying a premium because they require transportation and have no other options.

In January, nearly 53% of vehicles sold within 10 days of arriving at a dealership, with the average number of days for a car to sell once it hits a dealership being 19 days, down from 51 days a year ago.

According to Edmunds' research, Cadillac was the brand that sold the most above MSRP last month, with buyers paying an additional $4,048. Land Rover came in second with buyers paying $2,565 extra, while Kia was third with buyers paying $2,289 extra.

In January, Buick buyers paid an average of $17 above sticker price, while Alfa Romeo had an average discount of $3,421, Volvo $869, and Lincoln $510. Not all brands have commanded as high a premium.

According to published reports, and have instructed their dealers to cease charging customers above the manufacturer's suggested retail price (MSRP).

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Edmunds advised car shoppers to wait until the market stabilizes before making a purchase due to the current inventory squeeze. If waiting is not an option, some legwork can help you get a better deal.

According to Ivan Drury, senior manager of insights at Edmunds, it is crucial to conduct additional research if you are aware that you will require a new vehicle in the near future.

Drury advised being flexible and considering alternative vehicle types, brands, colors, and features to find a suitable option.

Drury advised expanding the search radius to obtain a wider range of options and suggested negotiating the upward markup to include additional items such as warranties, service contracts, protection packages, or dealer-installed accessories.

If you have a trade-in, capitalize on that, he said.

Drury stated that the value of your car is a significant negotiating tool in reducing the cost of your next vehicle purchase.

In January, the average trade-in value increased by 88% to $9,852 from $5,241 in the previous year, as reported by J.D. Power.

by Sarah O'Brien

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