Bella Hadid expresses disbelief at the insensitivity displayed in Adidas' advertising campaign related to the 1972 Munich Olympics.

• The Adidas SL72s, a new line of retro trainers, were inspired by the 1972 Munich Olympics.
• The Munich Olympics of that year were infamous for the terrorist attack that resulted in the deaths of 11 Israeli athletes.
• Immediate backlash to the Adidas campaign was directed at Hadid, who is half Palestinian.
• The German sportswear brand, Adidas, apologized and withdrew its campaign, prompting Hadid's supporters to vow to boycott the brand.

Bella Hadid issued a statement following her participation in an Adidas campaign that the sportswear brand claimed was unintentionally linked to a terrorist attack.

Adidas' new retro trainers, the SL72s, were featured in an ad campaign that paid homage to the 1972 Munich Olympics. The advertisement, released in July, depicted Hadid wearing the shoes while holding a bouquet of flowers. The SL72s originally debuted in 1972 for the Munich Olympics.

The Munich Olympics of 1972 are infamous for the tragic event that occurred in the Olympic village: the murder of 11 Israeli athletes and one German police officer by a Palestinian group known as Black September on September 5th.

Immediate backlash against Adidas' campaign targeting Hadid, who is half Palestinian and has advocated for Palestinian rights, was swift. Hadid stated that she was unaware of the campaign's connection to the historical events of the 1972 Munich Olympics and would not have participated had she known.

Hadid expressed shock, upset, and disappointment in the insensitivity of the campaign.

The 27-year-old model, who has also worked as the face of Dior, stated that she would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind.

"I was unaware of the historical connection to the atrocious events in 1972 prior to the campaign release. If I had been informed, I would have never participated, out of sincerity."

"If my team had known, Adidas should have known, and I should have done more research, I too would have known and understood, and spoken up."

Adidas issued an apology on July 19 for the ad and announced that it was revising the rest of the campaign.

The company acknowledged that unintentional connections have been made to tragic historical events, causing any upset or distress, and expressed their sincere apologies.

The ad campaign featuring Hadid on social media was removed, according to The Guardian.

The Israeli government and the American Jewish Committee strongly criticized Adidas' campaign featuring Hadid as their "face," with the Israeli government expressing opposition through their official X account and the American Jewish Committee stating that Adidas' decision was either a mistake or deliberately inflammatory.

Hadid has criticized the Israeli government and expressed opposition to antisemitism, but the organization did not provide evidence to support its claim that she is "anti-Israel."

Supporters of Hadid criticized the attacks against her and the Adidas decision to remove her from the campaign, arguing that linking her to a terrorist attack that occurred 52 years ago due to her ethnicity is racist. Several pro-Palestinian activists have advocated for a boycott of Adidas.

Adidas did not immediately respond to a CNBC request for comment.

Hadid stated on Monday that despite everyone's goal of creating something positive and uniting people through art, the lack of understanding among all parties ultimately hindered the process.

I am steadfast in my belief that hate, including antisemitism, has no place in any form. My commitment to this statement remains unwavering, and I stand by it in its entirety. The connection of the Palestinian people's liberation to such a tragic event is deeply painful to me, and I will always stand by my people of Palestine while continuing to advocate for a world free of antisemitism.

"Antisemitism has no place in the liberation of the Palestinian people."